October 2023

🚀 Added

• AI Content Blocks for Email
  Let the Xtremepush AI copywriter help you write the perfect content for your emails. Simply provide some basic instructions, including the topic, preferred length, and style and watch as the rest is done for you. Read more.
• Global Exclusion Option for Engagement Categories
  It's now possible to exclude users from selected categories within a specified timeframe if they have received a message from a particular engagement category. Read more.
• SMS and Push Templates in Journeys
  Craft compelling SMS and Push content effortlessly by utilising templates within your journeys. Read more.
• Campaign Labels in segmentation
  This option allows you to precisely target users based on their interactions with campaigns that hold specific labels. Read more.
• Attribute types
  New attribute types have been added to the platform to allow even more flexibility in how you manage your data. New types are Integer, Date, and Object. Read more.
• Rolling segments
  Set up a segment ahead of time and have it automatically calculated every hour so it is ready to go. What you lose in the accuracy of a real-time audience, you gain in speed of send. Read more.
• Sample counting for segments
  Save time building and checking segments by getting a quick estimation of the segment size. Review our dedicated guide to learn how to get an estimation of a segment size without having to wait for the full calculation.
• Inbox channel in multi-stage journey builder
  Use the inbox channel in your multi-stage journeys to increase the effectiveness of your campaigns. Read more.
• Huawei push notifications
  Integrate Huawei apps to target their users in your push campaigns. Read more.
• Gaming Innovation Group bonus integration
  Select and assign a bonus from your GiG backend and return confirmation for all customers who were sent the promotion. You can also assign Free Bets and Free Spins to a Campaign from the GIG Endeavour Bonus Engine. Read more
• GAN bonus integration
  Select and assign a bonus from your GAN backend and return confirmation for all customers who were sent the promotion. Read more
• White Hat bonus integration
  Select and assign a bonus from your White Hat bonus backend and return confirmation for all customers who were sent the promotion. Read more
• IGT bonus integration
  Select and assign a bonus from your IGT bonus backend and return confirmation for all customers who were sent the promotion. Read more
• Promotion duration field
  When associating a promotion with a campaign, you have the option to specify a duration for the promotion. Simply input a numerical value in the duration field, which can represent various time spans such as a day, week, or month, among others. Presently, the White Hat bonus integration is compatible with this feature. If you want additional bonus integrations supporting this field, please contact us.

🔆 Improved

• Perform segment evaluations on all campaigns
  Introducing the 'Any Campaign' option for the Campaign Message dropdown in our segmentation engine. This powerful addition allows you to target users who have/haven't engaged with any campaigns during a specific timeframe from your targeted campaign.
• Seed List
  Iteration on the previous release to improve basic functionality. The seed list now overrides all subscription, segmentation, suppression lists, and global include rules. Read more.
• Engagement Categories
  Engagement categories can now be found under the Campaigns menu. Category details are now visible from within individual campaigns. This provides a simpler flow while creating and applying to campaigns. Read more.
• Data validation for attribute types
  Invalid values for attribute types of the new attributes will be discarded during imports and when assigning attributes to the profile. Existing attributes can be forced to be validated. Read more.
• Override Optimove scheduling for on-site and in-app messages
  Schedule an on-site message campaign with Optimove that will run only for that day. Read more.

✅ Fixed

• Renamed the 'Per channel' option for frequency capping to 'Apply Across Channels' as it wasn't reflecting its behaviour correctly. Read more.
• Fixed an issue causing the 'ignore subscription' option of the engagement category not to work for push channels.
• Fixed an issue causing failure on data imports when files had incorrect encoding (not UTF-8).
• Fixed an issue causing a decision logic within multi-decision actions not to get updated in workflow campaigns.
• Fixed an issue that was causing failure on exports for campaign engagement data.
• Fixed an issue where renaming Optimove templates in Xtremepush did not reflect in Optimove.