---
title: "Campaign analytics"
slug: "analytics-campaign-analytics"
updated: 2026-07-14T09:24:46Z
published: 2026-07-14T09:24:46Z
canonical: "docs.xtremepush.com/analytics-campaign-analytics"
stale: true
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.xtremepush.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign analytics

See stats for specific campaigns

It is possible to review analytics for a specific campaign from **Campaigns > Existing campaigns > Options ( : ) > Analytics** or from the **Analytics > Campaigns > Comparison** table (by clicking on the campaign name).

The page gives you an overview of how the campaign is performing, as well as a quick look at each channel in the campaign with some top-level stats for each.

The stats are filtered by the date range at the top of the page so it is quick and easy to see how a campaign has performed over a specific period, shown in sections:

### Campaign Goals

Shown if the campaign is set up to use a [goal](/documentation/docs/campaign-setup#goal-conversion). Full details on the number of users converted as well as total goal hits and total goal value can be seen here.

### Channels

Top-level stats for each channel used within the selected campaign.

### Variant Breakdown

Shown if a campaign is set up to have multiple variants. Table view showing a breakdown of top-level stats broken down by variants within the campaign. Allows you to see which variants may be performing best.

### End actions reached

Shows on workflow campaigns only. Displays the number of users that have arrived at a specific end action. The conversion rate shows the users that arrived at a specific end action divided by all the users who have ended the workflow.

## Channel details

The details page for a single channel gives a deeper level of detail on how a channel is performing in different areas. Click on **View details** to access it. Switching between tabs allows you to view each detail in turn.

Depending on the channel, there will be a different number of tabs available with relevant data for that channel:

### Statistics

A full breakdown of all available stats for the channel.

### Clicked links

Details of which links have been clicked within the message and on what variant.

### Click map

See which parts of the message content users are clicking (email only).

> [!NOTE]
> Click tracking
> 
> For both the **Clicked links** and **Click map** tabs, clicks on hyperlinks and preference center and view online links are tracked. Clicks on `mailto` and `tel` links are not tracked.

### Domains

Show message engagement by email domain (email only).

### Delivery failures

A full breakdown of all reasons a message may not have arrived at its intended destination.