---
title: "Email content"
slug: "campaign-email"
updated: 2026-06-08T20:41:03Z
published: 2026-06-08T20:41:03Z
canonical: "docs.xtremepush.com/campaign-email"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.xtremepush.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Email content

Design the email that will be sent out to user profiles who are subscribed to email communications

> [!NOTE]
> Setting up email for the first time?
> 
> The email channel can only be enabled once [all necessary authentications](/documentation/docs/email-verification) are in place.

## Email heading

The left side of the page allows users to configure the fields in the email header:

- Email subject
- From address: Select from pre-configured email addresses, set up during [email verification](/documentation/docs/email-verification).
- From name: The pre-configured value associated to the *from address* can be overwritten.
- Reply-to address: When your recipients reply to your email, this address will be pre-filled as the *to* address. By default it will be the same as the *from address* but can be set to any email address from this menu.
- Reply-to name: Name used with the *reply-to address* and can also be manually modified.
- Message type: Selecting **Marketing** (default option) to enable an unsubscribe header which is a [requirement for major email clients such as Gmail and Yahoo](/documentation/docs/changes-email-auth-protocols) and boosts [sender reputation](/documentation/docs/email-ip-allocation#ip-reputation). When the unsubscribe header is present, major email clients will show a quick unsubscribe link to your recipients if you are fully authenticated and have built reputation with them. The unsubscribe header is not added for **Transactional** emails.

> [!NOTE]
> Consent Management and Unsubscribe Header
> 
> When creating a new email campaign, you can define the behaviour of the unsubscribe header if consent management is enabled on your project. The options available in the **List-Unsubscribe Header Behaviour** dropdown depend on the consent preference you select for the campaign.
> 
> When a consent preference is selected for your campaign, you can choose one of the following drop-down options:
> 
> - **Unsubscribe from the selected preference**: Opts the user out of the specific preference associated with the campaign.
> - **Unsubscribe from all preferences**: Opts the user out of global email subscription.
> 
> When the consent preference **Ignore Subscription** is selected for your campaign, you can choose one of the following drop-down options:
> 
> - **Unsubscribe from all Marketing emails**: Opts the user out of all marketing emails.
> - **Unsubscribe from all preferences**: Opts the user out of global email subscription.

> [!TIP]
> Variable content in email addresses
> 
> Fields in the email heading section support the use of dynamic content, which, for instance, can be used to set a different from address, from name, reply-to address and reply-to name depending on a variable that you set against your users. See our guides on [snippets](/documentation/docs/snippets) and [dynamic content](/documentation/docs/dynamic-programmable-content) for more information.

## Actions

The **Actions** button allows to **Apply a template** that has been previously created from **Content > Templates** to a campaign and to copy the content from a specific language & variant. To copy the content, click on **Copy From** when you are on the variant and language where you want to apply the content. The system will show the available options to copy from.

## Build your email

If you are creating the email from scratch, then you would do so by using our [email builder](/documentation/docs/email-builder) by clicking on the **Create with builder** button.

It is also possible to upload your own HTML email directly by clicking on **Upload HTML**.

> [!WARNING]
> Using your own code may affect how the message is rendered in email clients, preventing it from adjusting to the screen size (i.e., the *responsiveness* of the message). Make sure to use HTML that is email compliant and responsive.

> [!TIP]
> Choose target group
> 
> This option used to be available on this page, it has now moved to the [**Segment** tab](/documentation/docs/campaign-segment).