---
title: "Inbox content"
slug: "campaign-inbox"
updated: 2026-06-08T12:17:24Z
published: 2026-06-08T12:17:24Z
canonical: "docs.xtremepush.com/campaign-inbox"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.xtremepush.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Inbox content

Create messages that will persist in your website or mobile app inbox

Within the **Inbox** tab you can create messages that will be seen in users' inbox. You can visit the [inbox feed page](/documentation/docs/inbox-feed) to view all live messages and to expire them.

## Build your inbox message

Select the style of message you'd like to send, either an alert (which is a simple message) or a card-style message (richer message with more options). For both types, users can set a title and body and additionally define what will happen when users click on the message. Both types of messages allow the following actions:

- None: selected by default
- Open URL
- Go to deeplink: To take users to a certain part of the app. See our [deeplinks](/documentation/docs/mobile-deeplinks) guide for more details.
- In-app message: to take users to an in-app message. A new [in-app tab](/documentation/docs/campaign-in-app) section will be created in the campaign.

Additionally, card-style messages allow users to upload a larger image and to set a background colour for the message and for the title). Review our [best practices](/documentation/docs/inbox-creative-guidelines) for these type of messages. Toggle between the content mode (selected by default) and the **styles** mode to customise the aspect of your message.

### Using content elements

You can add emojis and dynamic content to your inbox messages.

Click the **smiley** icon to display a list of emojis and click the one you want to add to your message.

Click on the **user** icon to add data from your [user attribute](/documentation/docs/attributes-tags) fields. Type the name of the field you want to use, or select it from the presented pick list.

Click on the **code** icon to add [content snippets](/documentation/docs/snippets). Type the name of the field you want to use, or select it from the presented pick list.

## Multi-language and variants

It is possible to create a [multi-language](/documentation/docs/campaign-setup#multi-language-support) campaign with new titles and messages based on the languages selected at the campaign level. It is also possible to do a split test to see which [variant](/documentation/docs/campaign-split-test) has a better engagement. Both options are enabled and configured from the **Setup** tab.

The languages you have selected, together with the variants selected are shown on the left side of the campaign. To be able to identify with which variant and language you are working, this information is shown on the top of the screen.

![1362](https://cdn.document360.io/b056e88b-f6c1-4bd2-b5b8-08e9336a17c9/Images/Documentation/76cda66-Screenshot_2022-10-04_at_12.29.51(1).png)

This example shows a multi-language campaign for English and Arabic speakers, combined with split testing. Currently, the content shown is for the English version of variant B.

## Actions

The **Actions** button allows to **Apply a template** that has been previously created from **Content > Templates** to a campaign and to copy the content from a specific language & variant. To copy the content, click on **Copy From** when you are on the variant and language where you want to apply the content. The system will show the available options to copy from.

It is also possible to copy the content from a web push message sent on the same campaign so that you can persist the message to your users and expand on the content if you have further details.

> [!TIP]
> Choose target group
> 
> This option used to be available on this page, it has now moved to the [**Segment** tab](/documentation/docs/campaign-segment). It allows to determine which users will receive the inbox message; all available users, push subscribed users or push not-subscribed users.