---
title: "Mixpanel"
slug: "mixpanel"
updated: 2026-06-09T10:13:35Z
published: 2026-06-09T10:13:35Z
canonical: "docs.xtremepush.com/mixpanel"
stale: true
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.xtremepush.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Mixpanel

Connecting Xtremepush to your existing [Mixpanel](https://mixpanel.com/home/) account allows you to combine behavioural analytics with attribution and engagement data for targeted and relevant customer communications.

Export Mixpanel cohorts to Xtremepush, as a one-off or via automated, scheduled imports, to use as part of your segmented campaign sends. All cohorts are sync'd into Xtremepush as a matching list so they are simple to find afterwards.

Import Xtremepush Campaign engagement data to Mixpanel dashboards for richer understanding of your customers behaviour across all channels.

## Setting up the Integration

**First log into your Mixpanel account**

- Find your Project Token via **Settings > Project Settings** - *select project if more than one* - > **Overview > Access Keys**

**Log into your Xtremepush account**

- Open the Project you want to sync user data to
- Go to **Project Settings > Integration > Marketplace**
- Select Mixpanel and click on **Connect**
- Enter the **Project Token** you copied from your Mixpanel account
- Select a **Residency Server** depending on your Mixpanel project location
- Click Connect

Now when campaigns are sent from the Xtremepush platform, any engagement data from those campaigns will be sent back to Mixpanel for any users which are matched between the two platforms.Data passed from Xtremepush to Mixpanel project includes the following:

- EVENT_MESSAGE_SEND_BATCH
- EVENT_MESSAGE_DELIVERY
- EVENT_MESSAGE_BOUNCE
- EVENT_MESSAGE_OPEN
- EVENT_MESSAGE_CLICK
- EVENT_MESSAGE_UNSUBSCRIBE
- EVENT_MESSAGE_COMPLAINT

You can deactivate the integration at any time by navigating back to this same section and selecting **Deactivate** from the **Actions** menu.

## Sync Mixpanel Cohorts to Xtremepush Lists

**Log into your Xtremepush account**

- Navigate to **Project Settings > Integration > Marketplace** and select your active Mixpanel Integration
- Switch to the **Overview** tab to find your XP **API credentials**
- Make a note of the **Endpoint** and **App Token**

**Log in to your Mixpanel account**

- Open the **Integration** page (usually found at data **management > Integrations**)
- Click on **Xtremepush** in the list of integrations and click **Connect**
- Enter the credentials you copied from Xtremepush
- Click **Continue**

You are now set up to sync Mixpanel Users from Cohorts in your Mixpanel account to Lists in your Xtremepush account.

**Default Attributes**PUID (xtremepush_id) REQUIRED

> [!WARNING]
> When the Mixpanel Export numbers do not match the Xtremepush Import numbers
> 
> The Mixpanel / Xtremepush integration works on the basis that users are known and have been given a unique ID which is shared between the two platforms. Users without this ID coming from the Mixpanel platform will be ignored by Xtremepush and so not show up in the Xtremepush User List.

**Attributes needed to allow sending by channel**

- Email
- SMS

For more information on how to set up the export in Mixpanel check out the [Mixpanel Documentation](https://mixpanel.com/partners/integrations/xtremepush)