---
title: "Mobile push notifications creative guidelines"
slug: "push-notifications-creative-guidelines"
updated: 2026-06-08T21:26:56Z
published: 2026-06-08T21:26:56Z
canonical: "docs.xtremepush.com/push-notifications-creative-guidelines"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.xtremepush.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Mobile push notifications creative guidelines

Follow these for best results in push notifications for Android and iOS

> [!NOTE]
> Maximum file size
> 
> All files uploaded to the platform must be smaller than 2MB.

## Default icon

This is uploaded as the project icon in **Settings > General** and used by default for all push notifications.

- **Suggested dimensions**: 256x256 px (must be squared)
- **Valid image formats**: PNG, JPG, GIF, ICO

## Picture

The main picture image for a push notification follows the same format for both Android and iOS, although the respective devices display them differently. The device specific example shown when you create a push campaign demonstrates this difference.

- **Suggested dimensions**: 800x450 px. Keep a ratio close to 16:9, taller images will be cropped by the system
- **Valid image formats**: PNG, JPG (JPEG)

![Android message image example](https://cdn.document360.io/b056e88b-f6c1-4bd2-b5b8-08e9336a17c9/Images/Documentation/26697cb-my_car_image(1).png)

Android message image example

![iOS message image example](https://cdn.document360.io/b056e88b-f6c1-4bd2-b5b8-08e9336a17c9/Images/Documentation/08592d3-mceclip2(1).png)

iOS message image example

> [!NOTE]
> Images in iOS
> 
> iOS supports JPG, GIF and PNG formats up to 2 MB in size. Follow our [iOS rich media notifications](/documentation/docs/ios-push-rich-media) to see how to enable images in iOS.

## Mobile Push character limitation

To ensure uniformity across all devices, avoid display problems and to obtain the best results on iOS and Android push campaigns, we suggest the following character count:

|  | iOS | Android |
| --- | --- | --- |
| **Title** | 25-50 characters | up to 65 characters |
| **Body** | up to 150 characters | up to 240 characters |

Always ensure to test your campaigns on different devices and preview them on the display device in the campaign creation tool to ensure that it is presented as expected.