---
title: "Unsubscribe Link Behaviour"
slug: "unsubscribe-link-behaviour"
updated: 2026-06-05T09:58:11Z
published: 2026-06-05T09:58:11Z
canonical: "docs.xtremepush.com/unsubscribe-link-behaviour"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.xtremepush.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Unsubscribe Link Behaviour

## Email Campaigns

- Consent management is enabled in your project and consent preference is configured in the campaign

Clicking the **Unsubscribe** link allows the user to unsubscribe only from the specific consent preference associated with the campaign. Clicking the **Unsubscribe from all** link unsubscribes the user from the global email subscription. All email communications are disabled, regardless of preferences.

- Consent management is enabled in your project but consent preference is not configured in the campaign

Clicking the **Unsubscribe from all** link unsubscribes the user from the global email subscription. All email communications are disabled, regardless of preferences.

- Consent management is disabled

Clicking the **Unsubscribe** link unsubscribes the user from the global email subscription. All email communications are disabled, regardless of preferences.

## SMS Campaigns

- Consent Preferences Enabled: Clicking the unsubscribe link directs users to the Preference Center, where they can manage their SMS preferences.
- Consent Preferences Disabled: Same as above
  - SMS unsubscribe requires two actions:

1. Users select preferences to unsubscribe from in the Preference Center.
2. They confirm by clicking "Save."

## Push Notifications

Push notifications typically do not include a direct unsubscribe link. Instead:

- Campaigns can redirect users to the Preference Center or app settings, allowing them to manage preferences.
- Users can unsubscribe from preferences tied to the campaign while retaining other notifications.