---
title: "Review and launch campaign"
slug: "campaign-review-launch"
updated: 2026-06-08T20:53:37Z
published: 2026-06-08T20:53:37Z
canonical: "docs.xtremepush.com/campaign-review-launch"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.xtremepush.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Review and launch campaign

See a summary of your campaign

The **Review & Launch** tab provides a summary of your campaign so that you can double-check that it is what you expect it before launching it.

## Page overview

This page shows the following:

- Estimated recipients: click the rotating arrow to get an estimated count of recipients that are eligible for the send overall. Once the count is completed, a timestamp of when the last count was completed is provided. To get a detailed breakdown per channel, click on **Calculate recipients**.
- Schedule: whether it's a campaign that is going to be sent immediately, in the future, etc.
- Campaign type: whether it is a single-stage or a multi-stage journey, and what triggers the campaign (time-based, event-triggered, etc).
- Channels: through which communication channels is this campaign sent.
- Audience: whether you are targeting your whole user base or a segment of users.
- Multi-language support: shows if you have selected this option for this campaign.
- Variants: shows if you are doing a split test for this campaign.
- Goal conversion: shows if you have set a goal for this campaign.

![2238](https://cdn.document360.io/b056e88b-f6c1-4bd2-b5b8-08e9336a17c9/Images/Documentation/5f960ff-Screenshot_2022-09-20_at_11.58.07(1).png?sv=2026-02-06&spr=https&st=2026-11-11T14%3A58%3A53Z&se=2026-11-11T15%3A58%3A53Z&sr=c&sp=r&sig=pSeO%2FcZDaLyNX8Y3NR37hkmqkuO8ahkEC8GTt03JpLg%3D)

This example shows a single-stage web push campaign scheduled to be sent immediately to the whole user base.

Once you are ready to send the campaign, click on **Review & Launch** to send it. A dialog with a similar summary will show up. You can recalculate the estimated recipients from this dialog before launching the campaign.

## Recipient count required

For any SMS campaigns or if you have enabled 'Require Audience Count on Campaign Approval' from **Settings > Channels > Engagement rules & categories**, you'll need to calculate recipients before launching the campaign. To calculate recipients, click on the rotating arrows on the **Review & Launch** dialog that shows up after you click on **Review & Launch**.

If you do not calculate the recipients, the **Launch campaign** button will be greyed out and you won't be able to send your campaign.

![1246](https://cdn.document360.io/b056e88b-f6c1-4bd2-b5b8-08e9336a17c9/Images/Documentation/52058fb-Screenshot_2022-11-23_at_16.02.11(1).png?sv=2026-02-06&spr=https&st=2026-11-11T14%3A58%3A53Z&se=2026-11-11T15%3A58%3A53Z&sr=c&sp=r&sig=pSeO%2FcZDaLyNX8Y3NR37hkmqkuO8ahkEC8GTt03JpLg%3D)