--- title: "Segmentation: engagement" slug: "segmentation-engagement" updated: 2026-06-08T22:38:36Z published: 2026-06-08T22:38:36Z canonical: "docs.xtremepush.com/segmentation-engagement" --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.xtremepush.com/llms.txt > Use this file to discover all available pages before exploring further. # Segmentation: engagement Create audiences based on user engagement To create segments based on user engagement, select **Engagement** from the data categories dropdown list. The data available is: ## Campaign message Identify users based on interactions with a specific campaign. Start typing the campaign name you wish to perform evaluations on and select it from the dropdown. Select **Any Campaign** from the dropdown to encompass all campaigns. A dropdown is also presented with a list of the actions that you want to evaluate against this campaign (whether the campaign has been received, opened, clicked, etc), and another with a list of time comparisons to choose from and input fields or drop lists to qualify the action timeframe. ![1105](https://cdn.document360.io/b056e88b-f6c1-4bd2-b5b8-08e9336a17c9/Images/Documentation/6c978fd-Screenshot_2021-02-09_at_15.46.33(1).png?sv=2026-02-06&spr=https&st=2026-11-11T14%3A45%3A36Z&se=2026-11-11T15%3A45%3A36Z&sr=c&sp=r&sig=oxe%2FjAHONrzCWwHp%2F2Bo%2FQhStRHJn847rJx73XCtd7c%3D) This example shows a condition that applies to users who opened a campaign called 'Inbox Message' in the last 10 days. ## Campaign label Identify users based on interactions with a [campaign label](/documentation/docs/campaign-labels). A drop list is presented with the campaign labels available in the project, select the appropriate one. A drop list is also presented with a list of the actions that you want to evaluate against this campaign label (whether the campaign label has been received, opened, clicked, etc), and another with a list of time comparisons to choose from and input fields or drop lists to qualify the action timeframe. ![This example shows a condition that applies to users who received a campaign labelled with 'newsletter'.](https://cdn.document360.io/b056e88b-f6c1-4bd2-b5b8-08e9336a17c9/Images/Documentation/f6d66fb-Screenshot_2023-08-21_at_17.37.37(1).png?sv=2026-02-06&spr=https&st=2026-11-11T14%3A45%3A36Z&se=2026-11-11T15%3A45%3A36Z&sr=c&sp=r&sig=oxe%2FjAHONrzCWwHp%2F2Bo%2FQhStRHJn847rJx73XCtd7c%3D) This example shows a condition that applies to users who received a campaign labelled 'newsletter'. ## Channel message Identify users based on interactions with a messaging channel. A drop list is presented with the channels available in the project, select the appropriate one. Another drop list is presented with a list of the actions that you want to evaluate against this channel (whether any message from this channel has been received, opened, clicked, etc), another with a list of time comparisons to choose from and input fields or drop lists to qualify the action timeframe. ![1107](https://cdn.document360.io/b056e88b-f6c1-4bd2-b5b8-08e9336a17c9/Images/Documentation/cb8fb5d-Screenshot_2021-02-09_at_16.41.50(1).png?sv=2026-02-06&spr=https&st=2026-11-11T14%3A45%3A36Z&se=2026-11-11T15%3A45%3A36Z&sr=c&sp=r&sig=oxe%2FjAHONrzCWwHp%2F2Bo%2FQhStRHJn847rJx73XCtd7c%3D) This example shows a condition that applies to users who opened any email message. ## Email subscription Identify users based on their email subscription. A drop list of subscription options is presented, select the appropriate one. ![1110](https://cdn.document360.io/b056e88b-f6c1-4bd2-b5b8-08e9336a17c9/Images/Documentation/6308a53-Screenshot_2021-02-15_at_14.29.26(1).png?sv=2026-02-06&spr=https&st=2026-11-11T14%3A45%3A36Z&se=2026-11-11T15%3A45%3A36Z&sr=c&sp=r&sig=oxe%2FjAHONrzCWwHp%2F2Bo%2FQhStRHJn847rJx73XCtd7c%3D) This example shows a condition that applies to users who subscribed for email. ## SMS subscription Identify users based on their SMS subscription. A drop list of subscription options is presented, select the appropriate one. ![1104](https://cdn.document360.io/b056e88b-f6c1-4bd2-b5b8-08e9336a17c9/Images/Documentation/7bc2f17-Screenshot_2021-02-15_at_14.31.29(1).png?sv=2026-02-06&spr=https&st=2026-11-11T14%3A45%3A36Z&se=2026-11-11T15%3A45%3A36Z&sr=c&sp=r&sig=oxe%2FjAHONrzCWwHp%2F2Bo%2FQhStRHJn847rJx73XCtd7c%3D) This example shows a condition that applies to users who unsubscribed for SMS. ## Push accessible Identify users based on whether they are push accessible or not. This factors in both push addressability and push subscription. ![1107](https://cdn.document360.io/b056e88b-f6c1-4bd2-b5b8-08e9336a17c9/Images/Documentation/f084920-Screenshot_2021-02-15_at_14.44.02(1).png?sv=2026-02-06&spr=https&st=2026-11-11T14%3A45%3A36Z&se=2026-11-11T15%3A45%3A36Z&sr=c&sp=r&sig=oxe%2FjAHONrzCWwHp%2F2Bo%2FQhStRHJn847rJx73XCtd7c%3D) This example shows a condition that applies to users who are accessible for push messages. ## Email accessible Identify users based on whether they are email accessible or not. This factors in both email addressability and email subscription. ![1103](https://cdn.document360.io/b056e88b-f6c1-4bd2-b5b8-08e9336a17c9/Images/Documentation/27ab7f3-Screenshot_2021-02-15_at_14.45.24(1).png?sv=2026-02-06&spr=https&st=2026-11-11T14%3A45%3A36Z&se=2026-11-11T15%3A45%3A36Z&sr=c&sp=r&sig=oxe%2FjAHONrzCWwHp%2F2Bo%2FQhStRHJn847rJx73XCtd7c%3D) This example shows a condition that applies to users who are not accessible for email messages. ## SMS accessible Identify users based on whether they are SMS accessible or not. This factors in both SMS addressability and SMS subscription. ![1104](https://cdn.document360.io/b056e88b-f6c1-4bd2-b5b8-08e9336a17c9/Images/Documentation/2b4bd9c-Screenshot_2021-02-15_at_14.45.40(1).png?sv=2026-02-06&spr=https&st=2026-11-11T14%3A45%3A36Z&se=2026-11-11T15%3A45%3A36Z&sr=c&sp=r&sig=oxe%2FjAHONrzCWwHp%2F2Bo%2FQhStRHJn847rJx73XCtd7c%3D) This example shows a condition that applies to users who are accessible for SMS messages. ## Subscription preferences Identify users based on their subscription status for specific subscription categories. A drop list is also presented to choose the subscription status you require. ![1106](https://cdn.document360.io/b056e88b-f6c1-4bd2-b5b8-08e9336a17c9/Images/Documentation/c102a2c-Screenshot_2021-02-15_at_14.46.17(1).png?sv=2026-02-06&spr=https&st=2026-11-11T14%3A45%3A36Z&se=2026-11-11T15%3A45%3A36Z&sr=c&sp=r&sig=oxe%2FjAHONrzCWwHp%2F2Bo%2FQhStRHJn847rJx73XCtd7c%3D) The example above shows a condition that applies to users that are subscribed to the category Sports (SMS). Review our [subscription preferences](/documentation/docs/consent-management) dedicated guide for more details.