---
title: "Overview of Omnichannel Messaging"
slug: "overview-of-omnichannel-messaging"
updated: 2026-08-24T13:31:42Z
published: 2026-08-24T13:31:42Z
canonical: "docs.xtremepush.com/overview-of-omnichannel-messaging"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.xtremepush.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview of Omnichannel Messaging

## Overview

Transition to a true Omnichannel strategy with Xtremepush.

- **Single Customer View**: Orchestrate campaigns using a unified view of each customer across every channel.
- **Fallback logic**: Automatically route to the next best channel when a customer doesn't engage, keeping messaging consistent.
- **Performance measurement**: Track results across channels to ensure a consistent customer experience.

## Watch the video

Watch the video below for a walkthrough of Omnichannel Messaging. For the best experience, we recommend viewing in full screen.

[Embedded content](https://app.screencast.com/lPALEhAJkK9L3/e)