Use Case Library

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Browse our collection of pre-built CRM automation journeys designed to drive customer retention and maximise lifetime value. Each use case addresses a specific stage in the customer lifecycle, acquisition, engagement, retention, or reactivation. With proven workflows, technical requirements, and data specifications, you can deploy and customise for your business.

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Email notification for a €20 welcome gift for new StarPlay members.

Welcome Journey

Onboard new users with a personalised welcome sequence that drives first-time engagement and sets the tone for long-term retention.

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User profile with personalized campaign offer and betting bonus notification displayed.

Deposit No Bet

Reactivate users who have funded their account but haven't placed a bet. Nudge them with tailored offers to complete their first wager.

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User interface showing betting options and a reminder for an upcoming football match.

Churn Prevention

Identify at-risk users before they leave and deploy targeted win-back campaigns to re-engage them and reduce churn rate.

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