Create a Game Campaign

Roles and Permissions

Users with the following permissions can create game campaigns: Company Admin, Campaign Admin, Project Admin, and Campaign Data Manager.

Steps for Campaign Creation

The first step in creating a game is creating a game campaign. A campaign acts as the container for your game, allowing you to define crucial aspects like target audiences, play limits, campaign duration and more. It also contains your game’s design, text, and prize configurations.

Each campaign can only have one game associated with it.

To create a new game campaign:

1. Go to the Games Hub tab in Xtremepush and select your game.
2. Choose the region where the game data will be stored.
3. In the Campaigns tab, click Create Campaign and enter the following mandatory details:
   • Name: Give your campaign a unique and descriptive name. This name will be included in your game’s custom link.
   • Template: Some games, such as Wheels, have different templates you can choose from. The game assets and design differ for each template.
   • Timezone: Select the timezone of your target audience. This timezone will apply to all campaign elements such as prizes and time slots.
   • Starts At and Ends At: Define the period during which your campaign will be active.
   • Set the maximum number of times a user can play the game per day, per week, or for the entire campaign duration.
4. Configure the optional fields of your game campaign:
   • Externally Configured Play Limits: Turn on this toggle if your game’s eligibility is managed outside of Xtremepush Games Hub. your game's configuration is managed outside of Xtremepush.
   • Default Segment: Set a default segment to ensure any user who doesn’t match your pre-defined segments can still play the game and receive a prize.
     In the Default Segment field, select one of your previously created user segments. Any participant who does not belong to another segment in your campaign will be treated as part of this default group. They will receive the prize that you configure for this segment.
     For example, if you have two user segments VIP and New User and you intend to give the New User segment the lowest-value prize. Then, if you choose New User as the default segment, then any player not in VIP and New User segments can:
     • Participate in the game
     • Be awarded the same lowest-value prize as the New User segment
   • Excludes Segment: If required, select a segment that you want to exclude from participating in the game such as bonus abusers.
5. Click Save
   You can find your new campaign in the Campaigns tab. A test link for your game is also generated, which you can view in the header area of the campaign page. The test link can only be viewed after your campaign start date.