Before You Create a Game Campaign

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Games without Segmentation

If your game does not support segmentation, then you can proceed with creating the campaign. See Create a Game Campaign for detailed steps.

Before setting up your game, ensure you first create your target user segments in Xtremepush. This is the first step because game eligibility and prize assignments are linked directly to these segments.

For example, you might create segments to group different types of players, such as VIP users, New Users or Low Spenders. For more information on creating user segments in Xtremepush, see Segmentation.

If required, create the user segments for users you wish to exclude from the game, such as bonus abusers.