Before You Create a Game Campaign

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Games without Segmentation

If your game does not support segmentation, then you can proceed with creating the campaign. See Create a Game Campaign for detailed steps.

Create User Segments

Before setting up your game, ensure you first create your target user segments in Xtremepush. This is the first step because game eligibility and prize assignments are linked directly to these segments.

For example, you might create segments to group different types of players, such as VIP users, New Users or Low Spenders. For more information on creating user segments in Xtremepush, see Segmentation.

If required, create the user segments for users you wish to exclude from the game, such as bonus abusers.

Using External User Data

If your user data is stored outside of Xtremepush, you can create user segments in Xtremepush without storing user data on the platform.

As a prerequisite, you need to you need to do the following in Xtremepush:

1. Go to Data > Data Manager and create the attributes that will represent your external data.
   For example, you might create an attribute named membership_tier.
2. Go to the Audiences tab and create your segments based on the configured attribute values.
   For example, create a Gold Members segment where your attribute membership_tier equals gold, and a Silver Members segment where membership_tier equals silver.

You can then use the created segments in your game. Ensure you create these attributes and segments before your game is live.

For more information on creating attributes and segments in Xtremepush, see Attributes and Segmentation.

These attributes and their corresponding values need to be passed in the JWT payload when embedding the game on your website. This allows Xtremepush to identify your user segments. For more information on embedding the game, see JWT Authentication Details.