Navigating the new UI

• Recently viewed (new): See your most recently viewed campaigns, listed in the order you viewed them.

• Upcoming campaigns (new): See the list of scheduled campaigns in your project. Triggered campaigns, such as API or event triggered, are not shown here.

Go to Engage > Campaign Analytics to see your campaign analytics.

• All Campaigns tab:

  • Compare Campaigns (redesigned): Select up to 5 campaigns under Campaigns, then select a metric under Compare Campaigns to compare them. These tabs replace the graphs under Analytics > Campaigns > Comparison in the old UI.

    Expand a campaign to see its metrics for each channel: Total sent, Delivery rate, Open rate, Click rate, Unsubscribe rate, and Bounce rate. As shown in the image below, each rate is shaded to show how it compares to predefined thresholds based on industry standard metrics.

    

    The following image shows the thresholds Xtremepush uses to shade each rate:

    

  • Campaign Performance (new): Ranks all campaigns in your project by performance, based on a metric you select. Hover over a bar to see whether the campaign is active and which channel it belongs to.

    You can also filter by one or more channels, and choose to see your top or least performing campaigns.

    

    • Unique User Sends: The number of unique users the campaign was sent to. Each user counts once, even if they received the campaign more than once.

    • Unique User Conversions: The number of unique users who completed the campaign goal within the goal timeframe.

    • Conversion Rate: The percentage of unique users sent the campaign who converted, calculated as unique user conversions divided by unique user sends.

      Conversion rate calculations

      Conversion rate is calculated differently in Campaign Performance and in the Analytics tab of a campaign:

      • Campaign Performance: Divides the number of users who converted by the number of users the campaign was sent to. Each user counts once, however many times they received the campaign.

        For example, if a daily campaign is sent to the same 2 users for 5 days, that still counts as 2 users. If 1 user converts, the conversion rate is 50%.

      • Analytics tab of a Campaign: Divides the number of conversions by the number of times the campaign was sent. Each send counts separately, so a user who received the campaign 5 times counts as 5 sends.

        For example, if a daily campaign is sent to the same 2 users for 5 days, that is 10 sends. If 1 user converts once, the conversion rate is 10%. For recurring campaigns, this rate reflects how often each send leads to a conversion, so it is lower than the Campaign Performance rate for the same campaign.

    • Total Goal Hits: The total number of times users completed the campaign goal, including repeat completions by the same user.

    • Total Goal Value: The combined value of all goal conversions, such as the total amount of bets placed. Each campaign can track a different goal, so the graph shows the value as a general total without a unit.

    For more information on campaign goals, see Goal conversion under Campaign Setup.  

• Channels tab (redesigned): Breakdown of campaign metrics by channel over a selected time period. In the old UI, this breakdown appeared on the home page. It now has a dedicated tab with its own graph for each metric.

  From previous period

  The From previous period metric shows the change from the equivalent previous period. For example, if you select one month, it shows the change from the previous month

• Unsubscribes tab:

  • User unsubscribes (new): A line graph showing total user unsubscribes for a project, broken down by channel.

    

  • Highest unsubscribe by campaign (new): A bar chart ranking campaigns by number of unsubscribes, including a total count. Hover over a bar to see the channel breakdown for campaigns with multiple channels.

    

How unsubscribes are counted

• Email: Counted when a user unsubscribes using the unsubscribe link in the email, the preference center, or the unsubscribe button shown by their email provider. For more information, see Opting out of channels, Unsubscribe Link Behaviour, and Gmail and Yahoo Mail Authentication Protocols Feb 2024.

• SMS: Counted when a user unsubscribes using the unsubscribe link in the message. For more information, see Opting out of channels and Unsubscribe Link Behaviour.

• Push: Users turn off push notifications in their device or browser settings, so Xtremepush does not detect the change straight away. A push unsubscribe is counted when the gateway reports that a campaign failed to reach the device.

  The unsubscribe is then linked to that campaign, so it appears on the date Xtremepush detects it, against the campaign that failed to reach the device, not the campaign the user last interacted with. For more information, see Opting out of channels.

Go to Data > User Analytics to see your user analytics.

• Users tab:

  • Total Users (redesigned): Shows your total users over time. A user is someone with at least one active device associated with them. This section replaces the Active Users tab under Analytics > Users in the old UI.

  • Total Active Users (redesigned): A donut chart showing new and active users over the same time period. Hover over the chart to see the breakdown of users by channel. This section replaces the Active Users tab under Analytics > Users in the old UI.

  • 7-day user campaign view (new): A line graph that shows how your campaign activity has trended over the last 7 days. This graph always covers the past 7 days, so the date range you select elsewhere on the page does not apply here.

    • Users Contacted: The total number of users that received your campaigns. If a person receives multiple campaigns, they are counted once for each campaign they receive. For example, if you send 3 campaigns to the same person, that counts as 3 users contacted.

    • Unique Users: The total number of unique users who received your campaigns. Each person is counted once, no matter how many campaigns they received. For example, if the same person receives 3 campaigns, they still count as 1 unique user.

      

    This metric does not reflect the total number of users in your project. It only counts the users reached by your campaigns in the last 7 days.

  • Total addressable users (new): A donut chart and table showing addressable users broken down by channel. Addressable users are those who can be reached through a specific channel (email, SMS, or push) based on the contact information they have shared.

    

• Sessions tab:

  • User Engagement (redesigned): A line graph tracking user sessions and total users over time, for Android and iOS only. A session runs from when a user opens the app to when they close it. This replaces the Frequency and Recency under Analytics > Users in the old UI.

  • Engagement time (new):A dual-axis line graph tracking average session time and total time spent in the app.

    

    • Total Session Time: The total time users spent in your project’s iOS and Android apps during the selected period, adding up the length of every session. A session runs from when a user opens an app until they close it.

    • Avg. Time in App: The average length of a session across your project’s iOS and Android apps during the selected period.

• Devices tab: Contains the graphs previously under Analytics > Devices in the old UI.

  • Web Browsers (redesigned): Donut chart showing the share of users on each web browser, with totals by browser.

  • Mobile Carriers (redesigned): Donut chart showing the share of users on each mobile carrier. Can be split by OS (Android/iOS).

  • Users by Platform (redesigned): Donut chart showing the overall number of users by platform (website, Android, or iOS).

  • Mobile Versions (redesigned): Donut chart showing the share of users on each OS version.

  • Mobile Device Models (redesigned): Donut chart showing the share of users on each device model.

• Locations tab: Contains the graphs previously under Analytics > Locations in the old UI.

  • Languages (redesigned): Shows your users broken down by the language they use.

  • Countries (redesigned): Shows your users broken down by country.

  • Geo and iBeacons (redesigned): A map of your added geofences and iBeacons, with entries and unique entries by users into those locations.

Go to Data > Event Analytics to see analytics for your events.

• Event tab:

  • Event and Compare Event (redesigned): Select up to 5 events in the Events section and compare their hit trends over time under Compare Event.

    You can only compare events if ClickHouse is enabled on your project.

  • Highest event hits (new): Bar chart showing the list of events in your project and their total hits, ranked from highest to lowest.

    

• Funnel Analysis tab (redesigned): See how users move through a series of steps based on tags fired from the Xtremepush SDKs, including how many users completed each step and where they dropped off.