Unsubscribe Link Behaviour

Email Campaigns

• Consent management is enabled in your project and consent preference is configured in the campaign

Clicking the Unsubscribe link allows the user to unsubscribe only from the specific consent preference associated with the campaign. Clicking the Unsubscribe from all link unsubscribes the user from the global email subscription. All email communications are disabled, regardless of preferences.

• Consent management is enabled in your project but consent preference is not configured in the campaign

Clicking the Unsubscribe from all link unsubscribes the user from the global email subscription. All email communications are disabled, regardless of preferences.

• Consent management is disabled

Clicking the Unsubscribe link unsubscribes the user from the global email subscription. All email communications are disabled, regardless of preferences.

SMS Campaigns

• Consent Preferences Enabled: Clicking the unsubscribe link directs users to the Preference Center, where they can manage their SMS preferences.
• Consent Preferences Disabled: Same as above
  • SMS unsubscribe requires two actions:

1. Users select preferences to unsubscribe from in the Preference Center.
2. They confirm by clicking "Save."

Push Notifications

Push notifications typically do not include a direct unsubscribe link. Instead:

• Campaigns can redirect users to the Preference Center or app settings, allowing them to manage preferences.
• Users can unsubscribe from preferences tied to the campaign while retaining other notifications.