Campaign Performance by Engagement
Overall Performance
Total Campaigns and Messages Sent by Day: Shows total message volume and total number of campaigns sent, by day.
Total Volume Sent by Channel & Month: Shows total message volume by month, broken down by channel (Android Push, Email, Inbox, In App, iOS Push, and SMS).
Total Campaigns Sent by Channel & Month: Shows the total number of campaigns sent by month, broken down by the same channels.

Example of daily and monthly send volumes across all channels, showing overall campaign sends over time
Email Performance
Total Email Volume by Month: Total number of emails sent in the selected month, with a comparison to the previous month.
Emails Sent with Click Rate: Shows total email volume sent for each campaign, plotted alongside that campaign's click rate, so you can see volume and engagement side by side

Example of monthly email send volume alongside click rate trends
Push Performance
Total Push Volume by Month: Total number of push notifications sent in the selected month, with a comparison to the previous month.
Pushes Sent with Click Rate: Shows total push volume sent for each campaign, plotted alongside that campaign's click rate, so you can see volume and engagement side by side.

Example of monthly push send volume alongside click rate trends.
Campaign Performance by Bet
Overall Performance
Total Bets via CRM: Total number of bets attributed to campaigns in the selected month, with a comparison to the previous month
Total Bettors via CRM: Total number of unique users who placed an bet, with a comparison to the previous month.
Total Staked via CRM: Total amount staked across attributed bets, with a comparison to the previous month.
Overall Bet Conversion via CRM: The percentage of campaign recipients who placed a bet, with a comparison to the previous month.
Sports Performance
Sports Bets via CRM, Sports Bettors via CRM, Sports Stake via CRM, and Sports Bet Conversion Rate via CRM: The same metrics as Overall Performance, scoped to sports betting activity.
Top 5 Campaigns by Sport Conversion Rate: Shows the five campaigns with the highest sports conversion rate, along with their total volume.
Bottom 5 Campaigns by Sport Conversion Rate: Shows the five campaigns with the lowest sports conversion rate, along with their total volume.

Example showing the top and bottom 5 campaigns by sports conversion rate, with total volume for each
Casino Performance
Casino Bets via CRM, Casino Bettors via CRM, Casino Stake via CRM, and Casino Bet Conversion Rate via CRM: The same metrics as Overall Performance, scoped to casino activity.
Top 5 Campaigns by Casino Conversion Rate: Shows the five campaigns with the highest casino conversion rate, along with their total volume.
Bottom 5 Campaigns by Casino Conversion Rate: Shows the five campaigns with the lowest casino conversion rate, along with their total volume.

Example showing the top and bottom 5 campaigns by casino conversion rate, with total volume for each.
Campaign Performance by Deposit
Total Deposits via CRM: Total number of attributed deposits in the selected month, with a comparison to the previous month.
Total Depositors via CRM: Total number of unique users who made an attributed deposit, with a comparison to the previous month.
Total Deposited via CRM: Total amount deposited across attributed deposits, with a comparison to the previous month.
Deposit Conversion Rate via CRM: The percentage of campaign recipients who made an attributed deposit, with a comparison to the previous month.
Top 5 Deposit Driving Campaigns: Shows the five campaigns with the highest deposit conversion rate, along with their total volume.
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Example showing the top 5 deposit driving campaigns by conversion rate and total volume.