It is possible to review analytics for a specific campaign from Campaigns > Existing campaigns > Options menu > Analytics or from the Analytics > Campaigns > Comparison table (by clicking on the campaign name).
The page gives you an overview of how the campaign is performing, as well as a quick look at each channel in the campaign with some top-level stats for each.
The stats are filtered by the date range at the top of the page so it is quick and easy to see how a campaign has performed over a specific period, shown in sections:
Shown if the campaign is set up to use a goal. Full details on the number of users converted as well as total goal hits and total goal value can be seen here.
Top-level stats for each channel used within the selected campaign.
Shown if a campaign is set up to have multiple variants. Table view showing a breakdown of top-level stats broken down by variants within the campaign. Allows you to see which variants may be performing best.
Click on View Details for any channel to drill down into the details page for that channel.
The details page for a single channel gives a deeper level of detail on how a channel is performing in different areas. Switching between tabs allows you to view each detail in turn.
Depending on the channel, there will be a different number of tabs available with relevant data for that channel:
A full breakdown of all available stats for the channel.
Details of which links have been clicked within the message and on what variant.
See which parts of the message content users are clicking (email only).
Show message engagement by email domain (email only).
A full breakdown of all reasons a message may not have arrived at its intended destination.
Updated about 1 month ago