Campaign analytics
See stats for specific campaigns
It is possible to review analytics for a specific campaign from Campaigns > Existing campaigns > Options menu > Analytics or from the Analytics > Campaigns > Comparison table (by clicking on the campaign name).
The page gives you an overview of how the campaign is performing, as well as a quick look at each channel in the campaign with some top-level stats for each.
The stats are filtered by the date range at the top of the page so it is quick and easy to see how a campaign has performed over a specific period, shown in sections:
Campaign Goals
Shown if the campaign is set up to use a goal. Full details on the number of users converted as well as total goal hits and total goal value can be seen here.
Channels
Top-level stats for each channel used within the selected campaign.
Variant Breakdown
Shown if a campaign is set up to have multiple variants. Table view showing a breakdown of top-level stats broken down by variants within the campaign. Allows you to see which variants may be performing best.
End actions reached
Shows on workflow campaigns only. Displays the number of users that have arrived at a specific end action. The conversion rate shows the users that arrived at a specific end action divided by all the users who have ended the workflow.
Channel details
The details page for a single channel gives a deeper level of detail on how a channel is performing in different areas. Click on View details to access it. Switching between tabs allows you to view each detail in turn.
Depending on the channel, there will be a different number of tabs available with relevant data for that channel:
Statistics
A full breakdown of all available stats for the channel.
Clicked links
Details of which links have been clicked within the message and on what variant.
Click map
See which parts of the message content users are clicking (email only).
Click tracking
For both the Clicked links and Click map tabs, clicks on hyperlinks and preference center and view online links are tracked. Clicks on
mailto
andtel
links are not tracked.
Domains
Show message engagement by email domain (email only).
Delivery failures
A full breakdown of all reasons a message may not have arrived at its intended destination.
Updated 10 months ago