Campaign analytics

It is possible to review analytics for a specific campaign from Campaigns > Existing campaigns > Options menu > Analytics or from the Analytics > Campaigns > Comparison table (by clicking on the campaign name).

The page gives you an overview of how the campaign is performing, as well as a quick look at each channel in the campaign with some top-level stats for each.

The stats are filtered by the date range at the top of the page so it is quick and easy to see how a campaign has performed over a specific period, shown in sections:

Campaign Goals

Shown if the campaign is set up to use a goal. Full details on the number of users converted as well as total goal hits and total goal value can be seen here.

Channels

Top-level stats for each channel used within the selected campaign.

Variant Breakdown

Shown if a campaign is set up to have multiple variants. Table view showing a breakdown of top-level stats broken down by variants within the campaign. Allows you to see which variants may be performing best.

End actions reached

Shows on workflow campaigns only. Displays the number of users that have arrived at a specific end action. The conversion rate shows the users that arrived at a specific end action divided by all the users who have ended the workflow.

Channel details

The details page for a single channel gives a deeper level of detail on how a channel is performing in different areas. Click on View details to access it. Switching between tabs allows you to view each detail in turn.

Depending on the channel, there will be a different number of tabs available with relevant data for that channel:

Statistics

A full breakdown of all available stats for the channel.

Clicked links

Details of which links have been clicked within the message and on what variant.

Click map

See which parts of the message content users are clicking (email only).

📘

Click tracking

For both the Clicked links and Click map tabs, clicks on hyperlinks and preference center and view online links are tracked. Clicks on mailto and tel links are not tracked.

Domains

Show message engagement by email domain (email only).

Delivery failures

A full breakdown of all reasons a message may not have arrived at its intended destination.