Levels

Overview of levels and a comparison of different level types

Levels allow you to categorise your users into different tiers based on user attributes. These tiers provide a structured progression system that allows you to reward users as they increase their interaction with your website or app.

Some examples of levels include the following:

  • A tiered status system such as Bronze, Silver, Gold, and Platinum.
  • Activity-based ranks like Rookie, Pro, and All-Star.

Levels Overview

Levels represent a user's standing within your loyalty program. Unlike reward rules or quests which focus on specific actions, levels provide a permanent or dynamic user status. Users move across these levels based on changes to specific user attribute values.

For example, a user might reach a higher level after they earn a specific number of lifetime tokens or complete a certain number of quests.

There are three types of levels you can configure.

  • Manual: Users must choose to move to the next level. A Level Up button appears next to the level progress bar, and the user must pay a token fee to progress. Once a user moves to a higher level, they cannot return to a lower level.
  • Automatic one way: Users automatically move to higher levels as they meet the level requirements. Once a user moves to a higher level, they cannot return to a lower level, even if they no longer meet the level requirements.
  • Automatic: Users move up and down between levels automatically based on their current user attribute values.

The following table compares the different level types.

ManualAutomatic one wayAutomatic
Progression logicUser must manually trigger the level upHappens automatically when criteria are metHappens automatically when criteria are met
Can the user level down?NoNoYes, if user no longer meets level criteria
One-time reward available availableYesYesNo. You can instead create an achievement to give one-time rewards. See Use Case: Progressive Achievements for Level Milestones for more details.
Token fee option available for level-upYesNoNo
Daily bonus availableYesYesYes