Allow Users to Unsubscribe from Preferences

With the email builder, you can provide your users with the option to unsubscribe from a specific preference or from your global email subscription. To enable this functionality, ensure ensure that consent management is enabled on your project and a consent preference is configured in the Setup tab of your campaign.

Add unsubscription links to email message

First, add a Text, Paragraph, or Title content element in your email builder. When you create or edit the text, go to Special Links and then Links to add either of the following unsubscription options:

• Unsubscribe: If your user clicks Unsubscribe, they are unsubscribed only from the specific consent preference associated with the campaign.
• Unsubscribe from all: If your user clicks Unsubscribe from all, they are unsubscribed from the global email subscription.

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Consent Management Configuration Impacts Unsubscription Options

If consent management is enabled on your project, but a consent preference is not configured in your campaign, only the Unsubscribe from all is displayed.

If consent management is not enabled on your project, only the Unsubscribe option is displayed. The unsubscribe option only allows users to unsubscribe from the global email subscription.

See the next section Differences in unsubscribe link functionality, for more information on the differences in the unsubscription options.

Differences in unsubscribe link functionality

The unsubscription options and the changes in user preferences differ based on your consent management and consent preference configurations:

• Consent management is enabled in your project and consent preference is configured in the campaign

Clicking the Unsubscribe link allows the user to unsubscribe only from the specific consent preference associated with the campaign. Clicking the Unsubscribe from all link unsubscribes the user from the global email subscription. All email communications are disabled, regardless of preferences.

• Consent management is enabled in your project but consent preference is not configured in the campaign

Clicking the Unsubscribe from all link unsubscribes the user from the global email subscription. All email communications are disabled, regardless of preferences.

• Consent management is disabled

Clicking the Unsubscribe link unsubscribes the user from the global email subscription. All email communications are disabled, regardless of preferences.