Use Case: 50% Cashback on Losses

Scenario: You want to create a 50% cashback on losses for users who play your casino game 20 times this weekend. The maximum cashback a user can receive is 100 USD and to qualify for this cashback, users must first opt in to your promotion.

1. Set the Cashback Amount

First, configure the cashback amount your users will receive with the campaign. For this example, assume your promotion name and pre-configured metrics are:

• Promotion: Bonus Money
• User Metric: casino_ngr which represents the net gaming revenue.

Configuration Steps:

To configure a 50% cashback on a user's deposit, create a single-stage, accumulation-triggered campaign and follow these steps:

1. In the Setup tab of your campaign, go to Promotions

2. Select the Bonus Money promotion

3. Specify that recipients will receive 50% cashback on their losses:

   1. Under Amount select User Metric
   2. Enter casino_ngr as the metric
   3. Select Between first and last transaction in the rule as the transaction window
      This ensures the bonus is calculated only after the user triggers both the qualification event (the opt-in) and completes the accumulation rule.
   4. In Apply Percents, enter 50 to ensure the user receives 50% cashback on their losses.
   5. Set the minimum cashback value to 0 and maximum to 100.

The image below shows how to configure the 50% cashback in the Promotions tab:

2. Configure the Qualification Trigger and Accumulation Rule

Next, configure the qualification and accumulation triggers. Users must opt in to the promotion before they can qualify for the bonus (qualification trigger). After opting in, they must play the casino game 20 times to trigger the cashback.

For this example, assume the following parameters:

• Qualification Event: bonus_opt_in
• User Metric for Accumulation trigger: casino_plays, which represents the user action of user playing the casino game

To configure this, perform the following steps:

1. Go to the Triggers tab.
2. In the Qualification Trigger section:
   1. Set the trigger event to bonus_opt_in
   2. Set the qualification interval to 2 days
3. In the Accumulation Rule section:
   1. Select Perform and then enter casino_plays
   2. Set Number of times to 20 to ensure that users must play the game 20 times to trigger the cashback.
      Set the Target to 20.

The image below shows how to set the qualification trigger and accumulation rule:

Your promotional campaign is now configured to provide a 50% cashback on losses for users who play your casino game 20 times this weekend.