Journey Builder 2.0

Overview

Journey Builder 2.0 is a redesigned way to create and manage multi-stage campaigns. It improves performance, usability, and flexibility. This makes it easier for you to create and optimise customer journeys. The updated interface simplifies campaign creation, while new features like Webhook and Event actions provide more ways to engage customers effectively.

Journey Builder 2.0 is available as a Beta option for multi-stage campaigns.

Release Information

• Current Status: Beta (feedback encouraged)

Key Features and Enhancements in Journey Builder 2.0

Performance and Usability Improvements

Journey Builder 2.0 is designed with an optimised system architecture for improved system performance, particularly for high-volume campaigns. The UI has been refined to provide a more intuitive journey-building experience. Here’s a summary of the key usability changes:

• Drag-and-Drop Node Panel: When you open Journey Builder 2.0, a node panel appears on the left side of the screen. You can now drag and drop actions directly into the journey, simplifying the campaign setup process.

• Analytics After Launch: Draft campaigns no longer display analytics in each node. Analytics will appear in journey nodes once the campaign has been launched. This avoids informational clutter as you build your journey.

• Error Icon: An error icon has been added to highlight invalid nodes, making troubleshooting easier and faster. You can view the icon in the top right of the screen.

• Feature Renaming: Ad Retargeting has been renamed to Retargeting for clarity.

• Improved Navigation: Zoom controls, Mini-map, and Grab-mode have been added to a new tab in the top-right corner, making navigation easier and more intuitive.

• Streamlined Workflow Reporting: Email stats are now merged under one tab - Email. Workflow stats are merged under one tab - Journey.

• Separate Push Channels: Push channels are now split into individual action nodes: iOS, Android, and Web. These nodes are found under Engagement in the left actions panel.

New Features

• Webhook: Integrate external systems as part of your journey flow. The Webhook node is found under Engagement in the left actions panel.

• Trigger Event: Add an Event action to your journey. Choose an event (e.g. an additional event-triggered campaign) that is triggered when a user reaches the event node.

• Multi-Language (Email): Email now supports multiple languages. Select any Email node in your journey to open up the right-hand panel. Choose the Setup tab. Select your Default Language using the dropdown and select any additional languages in theAdditional Languages dropdown. Navigate to the Content tab where your languages will appear as separate tabs where you can build your emails.

• Migration Tool: Migrate campaigns from Journey Builder 1.0 to 2.0 in stages.

How to Access Journey Builder 2.0

1. Go to Create Campaign.
2. Select Multi-Stage.
3. Select Journey Builder 2.0 (Beta).
4. Review the enhancements.
5. Click Send Request to notify the account team.

Providing Feedback

Journey Builder 2.0 is currently in Beta, and your feedback is valuable. You can submit feedback through:

• Support Ticket: Open a support request through the platform.
• Account Manager: Reach out to your assigned account representative.