Analytics terminology

It is important to understand the terminology used and how this relates to end users and their data. Below is an explanation of some of the terms found in the Analytics sections.

Sent

The message has been created and sent out to the intended User or Device by the platform based on the segmentation applied in the campaign at the time of send.

Delivered

The message has arrived at the intended destination.

Opened

The user has performed the action required for them to see the message.

More information about open tracking for emails.

Clicked

The user has interacted with the message in some way. For example, clicking a link in the message content, or interacting with a push notification to trigger the call-to-action.

Failed

The message failed to arrive at its intended destination. More details for this can be found on the Campaign Analytics pages when drilling down into channel specifics.

More information about uninstall attribution for devices.

New users

New users are calculated by examining how many devices have downloaded and opened your app at least once in the selected time period

Addressable users

Addressable devices are the number of devices which have downloaded your app and opted-in/accepted push notifications.

Total sessions

Total number of session during the set time period. A session is in progress when a user opens the app and starts using it until they close it. Mobile only.

Unique sessions

Calculated from the unique users who open the app at least one time during the set period of time. Mobile only.

Average session time

Measures the average amount of times users spent browsing within your app during the se time period. Mobile only.

Time spent in app

The total time users spent within in your app during the set time period. Mobile only.

👍

Percentages

Where metrics are represented as percentages, this is usually as a proportion of messages delivered.

The exceptions to this are the delivery metrics (for instance delivered, failed or bounced) that are in relation to the number of messages sent.


What’s Next
Did this page help you?