It is important to understand the terminology used and how this relates to end users and their data. Below is an explanation of some of the terms found in the Analytics sections.
|Sent||The message has been created and sent out to the intended User or Device by the platform based on the segmentation applied in the campaign at the time of send.|
|Delivered||The message has arrived at the intended destination.|
|Opened||The user has performed the action required for them to see the message.|
More information about open tracking for emails.
|Clicked||The user has interacted with the message in some way. For example, clicking a link in the message content, or interacting with a push notification to trigger the call-to-action.|
|Failed||The message failed to arrive at its intended destination. More details for this can be found on the Campaign Analytics pages when drilling down into channel specifics.|
More information about uninstall attribution for devices.
|Complained||The message has received a spam or automated feedback loop report from the receiving network, typically for email campaigns.|
These are automatically handled by the application. Our support team will only get in touch if direct intervention is required for more serious abuse complaints.
|New users||New users are calculated by examining how many devices have downloaded and opened your app at least once in the selected time period|
|Addressable users||Addressable devices are the number of devices which have downloaded your app and opted-in/accepted push notifications.|
|Total sessions||Total number of session during the set time period. A session is in progress when a user opens the app and starts using it until they close it. Mobile only.|
|Unique sessions||Calculated from the unique users who open the app at least one time during the set period of time. Mobile only.|
|Average session time||Measures the average amount of times users spent browsing within your app during the se time period. Mobile only.|
|Time spent in app||The total time users spent within in your app during the set time period. Mobile only.|
Where metrics are represented as percentages, this is usually as a proportion of messages delivered.
The exceptions to this are the delivery metrics (for instance delivered, failed or bounced) that are in relation to the number of messages sent.
Updated 6 months ago