Platform releases 2024

October 2024

🚀Added

Custom Input & Highlight Fallbacks - Email Content Preview
It is now possible to provide custom input for dynamic content fields used in the email content under the new Custom Data tab under the Preview tab. Inputs will be automatically rendered in the preview.
Dynamic syntax can now be highlighted in the preview. If a dynamic syntax returns fallback data or if a fallback is missing as a condition, these will be validated, and users will be informed in both the dynamic fields list and the rendered content. Read more
Send yourself a preview - Email Content Preview
This new feature allows you to send a preview email of the rendered version, helping you see how it would appear in your email inbox. Additionally, you can send the preview to selected recipients. It works for both single and multi-stage campaigns. Read more

✅ Fixed

This fix prevents users from being able to to enable or disable variants in a campaign after it has been launched which was causing other issues. Variants will remain editable in drafts and campaign templates.
Addressed an analytics timeout issue affecting campaign interaction data.

September 2024

🚀Added

Email content preview
It is now possible to preview email campaigns for specific user profiles in the new Preview tab within the campaign editor. Pick a user, render the content and see dynamic values highlighted in the preview.
Consent Preference Profile API
We’ve introduced a new export type for user consent data. This API endpoint allows you to easily access detailed and up-to-date consent preference statuses for user profiles, giving you complete insights into your users' consent preferences.

☀️ Improved

Exclude data by source - Webhook Integration
A new section (Exclude Data by Source) has been added to the webhooks integration. This allows users to select whether they want to receive updates when subscription changes are caused by an integration via webhooks.
Attribute type - GiG PAM Integration
gig_tag_name and gig_role_name can now be stored as arrays instead of strings. Please contact us for migration on existing GiG PAM integrations.
Campaign data exports
New columns are now available in the Campaign Delta Engagement and Campaign Engagement Analytics reports. The fields are Subject line (email), Message title (push) and From Name (email and SMS).
Clicks on the images - Click map
Clicks on images will now be displayed on the click map for new campaigns.
Consent Types
A new field (Type) has been added for consent preferences created under the Consent Manager. This addition allows you to set whether the consent preference is Marketing or Legitimate interest, providing you with greater flexibility and clarity in managing user consents, aligning with various regulatory requirements. Read more.
Automated Exports
Our automated export functionality allows users to export detailed user consent information for consent preferences created with the Consent Manager. This export includes the name of the preference, type (e.g., Marketing or Legitimate Interest), status (subscribed/unsubscribed), the last updated timestamp, and the source of consent (whether it was set manually, via SDK, or through import). These improvements streamline consent management and reporting, providing you with more control over your data. Read more.

✅ Fixed

Fixed an issue that was cutting off the editing space in the HTML snippet editor.

July 2024

☀️ Improved

Campaign labels in external API
It is now possible to retrieve information on Campaign labels applied to campaigns from the Campaign List and Campaign Info external API endpoints.

✅ Fixed

Fixed an issue that was preventing clicks for Inbox and On-site channels on the campaign delta engagement report.
Fixed a display issue in the main navigation menu when scrolling.

June 2024

🚀Added

InfinityAI
InfinityAI is the latest enhancement to our Intelligence capabilities. This powerful feature predicts player behavior, value, and preferences, enabling more informed decisions and tailored strategies. Read more.

☀️ Improved

Additional fields on delta engagement report
The fields labels and external_message_id have been added to the campaign delta engagement report. Read more.
Add mobile number to shared segments matching rule
Profiles can now be matched across projects by mobile number as well. Read more.

✅ Fixed

Fixed an issue which prevented the casino_lifetime_ngr_customerattribute from being captured in the scope of the GiG PAM integration.

May 2024

🚀Added

Consent Management
This new page improves on the existing Subscription Preferences feature and brings all things related to subscriptions and preferences into a single area. For more information on the first round of updates in this area, Read more.

☀️ Improved

Segment integration
The Segment integration has been updated to the new style Action Destination. Read more.
Fetch Dynamic Content on journeys
The Fetch Dynamic Content feature is now available on multi-stage journeys, which allows users to incorporate dynamic content into their journey messages seamlessly. Read more.
Dashboard Login Page
We are updating the login page in line with our company rebrand. This will mean the page will look slightly different as we begin to enable this for each customer. Keep an eye out over the coming weeks as the changes begin to appear. Read more.

✅ Fixed

Fixed an issue which prevented the border radius of in-app messages from being displayed correctly.

March 2024

🚀 Added

Campaign Analytics - Save as Report
This functionality allows users to schedule automated exports for Campaign Analytics reports directly from the Engagement tab. Read more

☀️ Improved

New system attribute - Email last open date
Email last open is now available on the segmentation engine (under Attributes). Read more.
It is a free on-demand option. Contact us to enable this feature on your project.
Google Ads Integration - Consent requirement
The Google Ads consent requirement now applies to Google Ads Integration. Users must have at least one marketing subscription. The platform will designate these users as 'GRANTED' for Ads consent. Read more
SMS From Name Validation
Added validation to SMS From Names so they either need to be Numeric up to 15 digits, or Alphanumeric up to 11 characters, including symbols and no spaces. Anything already entered will remain unchanged but the next time a campaign with an invalid address is edited, the validation will prevent it from being saved.

✅ Fixed

Fixed an issue that prevented Campaign and Data Managers from exporting campaign analytics.
Fixed an issue that prevented users from searching for attributes when evaluating users from a segment.
Fixed an issue where deleting a variant from the journey campaign resulted in an error.
Fixed an issue where the "All Channels" export analytics did not consider date filtering.
Fixed an issue where the engagement data on the dashboard did not correspond to the selected date range in the date picker.
Fixed an intermittent issue where the email content was getting lost in Journey Builder campaigns.
Fixed an issue that prevented Campaign Admin select an event from the Event tab.Fixed an issue where deeplinks were not visible when a category was added with the default action of "Go to Deeplink."
Failure detection and message expiry improvements around the inbox.
Prevented Optimove templates from overwriting the end date-time and timezones of the XP template.
Fixed a minor UI bug which synced the content of two fields in the UI.

February 2024

🚀 Added

Campaign Analytics - Performance tab
The new performance tab in Campaign Analytics offers comprehensive goal conversion insights for the configured campaign. Read more.
Use events in goal conversion
Introducing the ability to set campaign goals using events. Users completing these goals are now tracked as conversions, providing valuable insights into campaign performance. Read more.

☀️ Improved

Webhooks - OAuth 2.0
OAuth 2.0 added to the list of available authentication methods when setting up the webhook integration in the Marketplace. Read more.
Webhooks - Customise payload
Customise the payload for each engagement event to include only the exact content you want to be included in the request and optionally include attributes in the payload too. Read more.
Webhooks - Error notification
Get notified via email when there are webhook failures. Read more.
Click map for email campaigns in journeys
The existing Click Map feature is now available for email campaigns within journeys. Selecting the subject line of the email campaign allows to visualise and analyse click engagement.

✅ Fixed

Fixed an issue where the date picker retains previous settings from other pages
Fixed an issue related to not applying checks to engagement categories when executing campaigns from the external API.
Fixed an issue that was preventing UTM URL tracking params from getting added to image link redirects from on-site campaigns
Fixed an issue that was preventing users from being able to copy campaign templates with engagement categories between projects.

January 2024

🚀 Added

Campaign Analytics
The new Analytics tab in both live and past campaigns. It provides additional insights and allows to export detailed reports for both single-stage and multi-stage campaigns. Read more.

☀️ Improved

Click map for multi-language & multi-variant email campaigns
The existing Click Map feature is now available for multi-language and/or multi-variant single-stage email campaigns. This feature allows users to visualise and analyse click engagement within their campaigns. Read more.
Webhooks - Add more detailed error messages
Specific error messages with bounce reasons are now included in webhook payloads so they can be used by the receiving platform as necessary.

✅ Fixed

Fixed an issue where the options 'Last 7 days' and 'Last 30 days' in the platform date picker were not considering the current day.