Platform releases 2024

Learn what's new on the platform

June 2024

πŸš€Added

  • InfinityAI
    InfinityAI is the latest enhancement to our Intelligence capabilities. This powerful feature predicts player behavior, value, and preferences, enabling more informed decisions and tailored strategies. Read more.

β˜€οΈ Improved

  • Additional fields on delta engagement report
    The fields labels and external_message_id have been added to the campaign delta engagement report. Read more.
  • Add mobile number to shared segments matching rule
    Profiles can now be matched across projects by mobile number as well. Read more.

βœ… Fixed

  • Fixed an issue which prevented the casino_lifetime_ngr_customerattribute from being captured in the scope of the GiG PAM integration.

May 2024

πŸš€Added

  • Consent Management
    This new page improves on the existing Subscription Preferences feature and brings all things related to subscriptions and preferences into a single area. For more information on the first round of updates in this area, Read more.

β˜€οΈ Improved

  • Segment integration
    The Segment integration has been updated to the new style Action Destination. Read more.
  • Fetch Dynamic Content on journeys
    The Fetch Dynamic Content feature is now available on multi-stage journeys, which allows users to incorporate dynamic content into their journey messages seamlessly. Read more.
  • Dashboard Login Page
    We are updating the login page in line with our company rebrand. This will mean the page will look slightly different as we begin to enable this for each customer. Keep an eye out over the coming weeks as the changes begin to appear. Read more.

βœ… Fixed

  • Fixed an issue which prevented the border radius of in-app messages from being displayed correctly.

March 2024

πŸš€ Added

  • Campaign Analytics - Save as Report
    This functionality allows users to schedule automated exports for Campaign Analytics reports directly from the Engagement tab. Read more

β˜€οΈ Improved

  • New system attribute - Email last open date
    Email last open is now available on the segmentation engine (under Attributes). Read more.
    It is a free on-demand option. Contact us to enable this feature on your project.
  • Google Ads Integration - Consent requirement
    The Google Ads consent requirement now applies to Google Ads Integration. Users must have at least one marketing subscription. The platform will designate these users as 'GRANTED' for Ads consent. Read more
  • SMS From Name Validation
    Added validation to SMS From Names so they either need to be Numeric up to 15 digits, or Alphanumeric up to 11 characters, including symbols and no spaces. Anything already entered will remain unchanged but the next time a campaign with an invalid address is edited, the validation will prevent it from being saved.

βœ… Fixed

  • Fixed an issue that prevented Campaign and Data Managers from exporting campaign analytics.
  • Fixed an issue that prevented users from searching for attributes when evaluating users from a segment.
  • Fixed an issue where deleting a variant from the journey campaign resulted in an error.
  • Fixed an issue where the "All Channels" export analytics did not consider date filtering.
  • Fixed an issue where the engagement data on the dashboard did not correspond to the selected date range in the date picker.
  • Fixed an intermittent issue where the email content was getting lost in Journey Builder campaigns.
  • Fixed an issue that prevented Campaign Admin select an event from the Event tab.Fixed an issue where deeplinks were not visible when a category was added with the default action of "Go to Deeplink."
  • Failure detection and message expiry improvements around the inbox.
  • Prevented Optimove templates from overwriting the end date-time and timezones of the XP template.
  • Fixed a minor UI bug which synced the content of two fields in the UI.

February 2024

πŸš€ Added

  • Campaign Analytics - Performance tab
    The new performance tab in Campaign Analytics offers comprehensive goal conversion insights for the configured campaign. Read more.
  • Use events in goal conversion
    Introducing the ability to set campaign goals using events. Users completing these goals are now tracked as conversions, providing valuable insights into campaign performance. Read more.

β˜€οΈ Improved

  • Webhooks - OAuth 2.0
    OAuth 2.0 added to the list of available authentication methods when setting up the webhook integration in the Marketplace. Read more.
  • Webhooks - Customise payload
    Customise the payload for each engagement event to include only the exact content you want to be included in the request and optionally include attributes in the payload too. Read more.
  • Webhooks - Error notification
    Get notified via email when there are webhook failures. Read more.
  • Click map for email campaigns in journeys
    The existing Click Map feature is now available for email campaigns within journeys. Selecting the subject line of the email campaign allows to visualise and analyse click engagement.

βœ… Fixed

  • Fixed an issue where the date picker retains previous settings from other pages
  • Fixed an issue related to not applying checks to engagement categories when executing campaigns from the external API.
  • Fixed an issue that was preventing UTM URL tracking params from getting added to image link redirects from on-site campaigns
  • Fixed an issue that was preventing users from being able to copy campaign templates with engagement categories between projects.

January 2024

πŸš€ Added

  • Campaign Analytics
    The new Analytics tab in both live and past campaigns. It provides additional insights and allows to export detailed reports for both single-stage and multi-stage campaigns. Read more.

β˜€οΈ Improved

  • Click map for multi-language & multi-variant email campaigns
    The existing Click Map feature is now available for multi-language and/or multi-variant single-stage email campaigns. This feature allows users to visualise and analyse click engagement within their campaigns. Read more.
  • Webhooks - Add more detailed error messages
    Specific error messages with bounce reasons are now included in webhook payloads so they can be used by the receiving platform as necessary.

βœ… Fixed

  • Fixed an issue where the options 'Last 7 days' and 'Last 30 days' in the platform date picker were not considering the current day.