Platform releases 2024

March 2024

Added

Campaign Analytics - Save as Report
This functionality allows users to schedule automated exports for Campaign Analytics reports directly from the Engagement tab. Read more

Improved

New system attribute - Email last open date
Email last open is now available on the segmentation engine (under Attributes). Read more.
It is a free on-demand option. Contact us to enable this feature on your project.
Google Ads Integration - Consent requirement
The Google Ads consent requirement now applies to Google Ads Integration. Users must have at least one marketing subscription. The platform will designate these users as 'GRANTED' for Ads consent. Read more
SMS From Name Validation
Added validation to SMS From Names so they either need to be Numeric up to 15 digits, or Alphanumeric up to 11 characters, including symbols and no spaces. Anything already entered will remain unchanged but the next time a campaign with an invalid address is edited, the validation will prevent it from being saved.

Fixed

Fixed an issue that prevented Campaign and Data Managers from exporting campaign analytics.
Fixed an issue that prevented users from searching for attributes when evaluating users from a segment.
Fixed an issue where deleting a variant from the journey campaign resulted in an error.
Fixed an issue where the "All Channels" export analytics did not consider date filtering.
Fixed an issue where the engagement data on the dashboard did not correspond to the selected date range in the date picker.
Fixed an intermittent issue where the email content was getting lost in Journey Builder campaigns.
Fixed an issue that prevented Campaign Admin select an event from the Event tab.Fixed an issue where deeplinks were not visible when a category was added with the default action of "Go to Deeplink."
Failure detection and message expiry improvements around the inbox.
Prevented Optimove templates from overwriting the end date-time and timezones of the XP template.
Fixed a minor UI bug which synced the content of two fields in the UI.

Added

Campaign Analytics - Performance tab
The new performance tab in Campaign Analytics offers comprehensive goal conversion insights for the configured campaign. Read more.
Use events in goal conversion
Introducing the ability to set campaign goals using events. Users completing these goals are now tracked as conversions, providing valuable insights into campaign performance. Read more.

Improved

Webhooks - OAuth 2.0
OAuth 2.0 added to the list of available authentication methods when setting up the webhook integration in the Marketplace. Read more.
Webhooks - Customise payload
Customise the payload for each engagement event to include only the exact content you want to be included in the request and optionally include attributes in the payload too. Read more.
Webhooks - Error notification
Get notified via email when there are webhook failures. Read more.
Click map for email campaigns in journeys
The existing Click Map feature is now available for email campaigns within journeys. Selecting the subject line of the email campaign allows to visualise and analyse click engagement.

Fixed

Fixed an issue where the date picker retains previous settings from other pages
Fixed an issue related to not applying checks to engagement categories when executing campaigns from the external API.
Fixed an issue that was preventing UTM URL tracking params from getting added to image link redirects from on-site campaigns
Fixed an issue that was preventing users from being able to copy campaign templates with engagement categories between projects.

Added

Campaign Analytics
The new Analytics tab in both live and past campaigns. It provides additional insights and allows to export detailed reports for both single-stage and multi-stage campaigns. Read more.

Improved

Click map for multi-language & multi-variant email campaigns
The existing Click Map feature is now available for multi-language and/or multi-variant single-stage email campaigns. This feature allows users to visualise and analyse click engagement within their campaigns. Read more.
Webhooks - Add more detailed error messages
Specific error messages with bounce reasons are now included in webhook payloads so they can be used by the receiving platform as necessary.

Fixed

Fixed an issue where the options 'Last 7 days' and 'Last 30 days' in the platform date picker were not considering the current day.