Segmentation: user info

Segment users by custom attributes, language and profile creation time

To create segments based on specific user profile attributes and other data points, select Attributes from the data categories drop list. Once you have added the relevant criteria outlined below, click Save.

The data available is:

Attribute

This condition allows segmenting based on custom attributes. Start typing the attribute name you wish to use and select it from the dropdown.

A drop list is also presented with a list of what you want to test against this attribute, for example, Equals or Not equals and another input field is presented to put the test value.

1107

This example shows a condition that applies to a user whose total order (captured in a custom attribute) is more than 10.

Date attribute

This condition allows performing date evaluations on custom attributes. Start typing the attribute name you wish to use and select it from the dropdown.

A drop list of time comparisons is presented to choose and input fields or drop lists to qualify the action timeframe.

1103

This example shows a condition, that applies to users whose last purchase was in the last 15 days.

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Both Attribute and Date attribute allow you to perform evaluations based on the custom attributes in your project; they differ by their available operators. For example equals, contains, more than, is set for attributes and in date range, anniversary is, prior to, in the next, before date or after date for date attributes.

Language

Identify users by their device language.

Select the desired language from the dropdown menu.

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This data point is collected by our mobile/web SDKs.

1121

The example above shows a condition that applies to users whose language is English.

Profile created

Identify users whose profile has been created in a specific timeframe.

2214

The example above shows a condition that applies to users whose profile creation date was within the last 6 hours.