To create segments based on specific user profile attributes and other data points, select Attributes from the data categories drop list. Once you have added the relevant criteria outlined below, click Save.
The data available is:
This condition allows segmenting based on custom attributes. Start typing the attribute name you wish to use and select it from the dropdown.
A drop list is also presented with a list of what you want to test against this attribute, for example, Equals or Not equals and another input field is presented to put the test value.
Conditions equals and not equals
When using a condition attribute
not equals, user profiles that don't have the attribute set won't be returned. To also include users that don't have the specific attribute you would need to add another condition that the attribute is
not set, joined with an OR condition.
This condition allows performing date evaluations on custom attributes. Start typing the attribute name you wish to use and select it from the dropdown.
Format for values for Date and DateTime attributes
Our platform supports both Date and DateTime attributes.
Date attributes should be introduced in ISO-8601 format, eg.
YYYY-MM-DD. DateTime attributes are always in UTC timezone, so if your project is in a different timezone, you can indicate the timezone in the attribute value:
2023-12-13 11:36:00 +01:00.
A drop list of time comparisons is presented to choose and input fields or drop lists to qualify the action timeframe.
Both Attribute and Date attribute allow you to perform evaluations based on the custom attributes in your project; they differ by their available operators. For example equals, contains, more than, is set for attributes and in date range, anniversary is, prior to, in the next, before date or after date for date attributes.
Identify users by their device language.
Select the desired language from the dropdown menu.
This data point is collected by our mobile/web SDKs.
Identify users whose profile has been created in a specific timeframe.
Updated about 1 month ago