Segmentation: user info

To create segments based on specific user profile attributes, select Attributes from the data categories drop list. Once you have added the relevant criteria outlined below, click Save.

The data available is:

Attribute

An input field is presented. Start typing the attribute name you wish to use, the name will be completed for you or a list of attributes including the typed text is displayed for you to choose from.

A drop list is also presented with a list of what you want to test against this attribute, for example Equals or Not equals and another input field is presented to put the test value.

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This example shows a condition that applies to a user who's total order (captured in a custom attribute) is more than 10.

Date attribute

An input field is presented. Start typing the date attribute name you wish to use, the name will be completed for you or a list of date attributes including the typed text is displayed for you to choose from.

A drop list of time comparisons is presented to choose and input fields or drop lists to qualify the action timeframe.

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This example shows a condition, that applies to user whose last purchase was in the last 15 days.

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Both Attribute and Date attribute allow you to perform evaluations based on the attributes in your project; they differ by their available operators. For example equals, contains, more than, is set for attributes and in date range, anniversary is, prior to or in the next for date attributes.

Language

A drop list is presented with a list of what action you want to test against language and another list of language choices is presented to choose the appropriate option.

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Language checks

Language is determined in the following order, using the first value which is available:

  • User profile's contact language
  • Device's app language
  • Device's default language
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The example above shows a condition, that applies to user whose language is English.

Profile created

A drop list of time comparisons is presented to choose and input fields or drop lists to qualify the action timeframe.

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The example above shows a condition, that applies to users whose profile creation date was within the last 6 hours.


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