In Analytics > Campaigns > Attributions, you can see the number of installs generated by your mobile ad campaigns and the exact source of these installs (campaign, ad group, ad, etc.). This can accurately demonstrate what marketing efforts are most successful (eg. free social media campaigns, Facebook ad campaigns, affiliate campaigns, etc).
You can view campaign totals, ie. total application installs attributed to individual campaigns:
On individual campaigns you can drill down into the performance of ad Groups and ads within campaigns:
You can also view aggregated performance for different types of campaign based on meta information such as Facebook, Twitter, gender, etc.:
Updated over 2 years ago