Bonus Engine Integrations overview

Bonus integrations allow you to connect your bonus engine to your Xtremepush project so that you can assign bonus to users when sending campaigns.

Integrations are added at a project level from Settings > Integrations > Marketplace.

When the bonus engine integration is added there will be an integration connection card in the marketplace for your bonus engine. To set up a bonus engine an admin user will click on this and add credentials for connecting to the bonus engine.

Once an integration is connected the Bonus engine can then be used via the campaign creation workflow in Xtremepush. The workflow is slightly different for single-stage and multi-stage workflow-type campaigns.

Single-stage campaigns

When a single-stage campaign is selected, the bonus on the campaign is configured on the Setup tab.

When a bonus integration has been successfully connected to a project, this page displays a promotions section. Selecting promotions allows you to search from the available bonuses on the bonus engine. You can select a bonus to be linked to the campaign.

After launching the campaign, user and bonus IDs are sent from Xtremepush to your bonus engine for automatic bonus allocation. Your user receives the campaign message after the bonus is successfully allocated to them. If bonus allocation is unsuccessful, then your user will not receive the campaign message..

Using promotions for split test variants

To test the effectiveness of different promotions it's also possible to combine promotions with split test variants. To do so click on Variants from the Setup tab of your campaign and assign the promotion for each variant.

Multi-Stage campaigns

In a multi-stage campaign, bonuses are configured as actions in the journey, and a user can only progress once the bonus has been successfully allocated.

When a bonus integration has been successfully connected to a project you will see a promotion action available (click on the plus icon > User actions). Selecting promotions allows you to search from the available bonuses on the bonus engine. With the bonus set, any user passing though this action within the journey will trigger Xtremepush to send both the user_id and the bonus_id back to the bonus engine so the bonus can be assigned to the user.

Some bonus engines also allow for a bonus to be removed from a user. If the particular bonus engine you are using on the project allows for that then the promotion action will also offer a dropdown to select between adding or removing the bonus to/from the user.

With this approach, different bonuses may be awarded within a workflow. For example, you may have a lapse prevention casino bonus workflow which has different customer treatments based on customer tiering. The workflow can split based on tiers and different bonuses are awarded to a tier 1 vs a tier 2 customer and so on. This approach also allows you to split-test different bonus offerings.