Bonus Engine Integrations overview

Bonus integrations allow you to connect your bonus engine to your Xtremepush project so that you can assign bonus to users when sending campaigns.

Integrations are added at a project level from Settings > Integrations > Marketplace.

When the bonus engine integration is added there will be an integration connection card in the marketplace for your bonus engine. To set up a bonus engine an admin user will click on this and add credentials for connecting to the bonus engine.

Once an integration is connected the Bonus engine can then be used via the campaign creation workflow in Xtremepush. The workflow is slightly different for single-stage and multi-stage workflow-type campaigns.

Single-stage campaigns

When a single-stage campaign is selected, the bonus on the campaign is configured on the Setup tab.

When a bonus integration has been successfully connected to a project, this page displays a promotions section. Selecting promotions allows you to search from the available bonuses on the bonus engine. You can select a bonus to be linked to the campaign. Users who receive a message from the campaign will also have the selected bonus awarded. In addition to sending a message to a user, Xtremepush will tell the bonus engine to award the bonus linked to the campaign to a user.

Using promotions for split test variants

To test the effectiveness of different promotions it's also possible to combine promotions with split test variants. To do so click on Variants from the Setup tab of your campaign and assign the promotion for each variant.

Multi-Stage campaigns

In multi-stage campaign, bonus are selected within the content of the campaign itself.

When a bonus integration has been successfully connected to a project you will see a promotion action available (click on the plus icon > User actions). Selecting promotions allows you to search from the available bonuses on the bonus engine. You can select a bonus to be linked to the message. Users who receive that message from the workflow will also have the selected bonus awarded. In addition to sending a message to a user, Xtremepush will tell the bonus engine to award the bonus linked to the message to a user.

With this approach, different bonuses may be awarded within a workflow. For example, you may have a lapse prevention casino bonus workflow which has different customer treatments based on customer tiering. The workflow can split based on tiers and different bonuses are awarded to a tier 1 vs a tier 2 customer and so on. This approach also allows you to split-test different bonus offerings.