Attributes and tags are predefined keys allowing data values to be stored against a user profile or devices.

An Attribute is linked one-to-one to a user profile or a device profile, holding a single value that may be updated at any time, for example, "First Name" or "Membership Level". Attributes may be used for segmentation or personalisation of messaging campaigns.

A Tag can be set multiple times against a device with different values (eg. a one-to-many relationship). Each record is timestamped and cannot be modified. Tags may be used to record user behaviour over time and can be used in segmentation for messaging campaigns.

View and edit

To view or edit the attributes and tags already defined for a project, navigate to Data > Data Manager > Attributes & Tags.

The table shows which are configured as Device or Profile attributes.

The list can be filtered by using the search fields at the top of the table.

A tag can be edited or deleted using the icons on the relevant table row.

Create a new attribute or tag

In order to store data against a user or device profile, the attribute or tag must be created first by pressing the Create tag button.

Set the name, data type and choose whether the new key should be used as a User Profile or Device attribute, or remain as a regular tag.

Data type	Value format
String	Text characters (max 101 characters)
Number	Numeric values
Date	Date with optional time, ISO-8601 format, eg. `2020-12-31` or `2020-12-31 23:59:59`
Array	JSON object, eg. `{ order_total: "12.34", item_count: 3, items: [{...}, {...}, ...] }`

🚧
Naming
The name should avoid spaces and dots, and ideally limit to lowercase letters, digits and underscore. This will allow easier use of the attribute through the mobile and web SDKs and the API.
The Display Name field can be used to provide a friendly name for the field in the Xtremepush interface.
You can also set an Alias, useful if you have named an Android and an iOS tag differently and you need to alias the two together to keep analytics consistent between apps.

System attributes

Field name	Description
`user_id`	Unique user ID from your backend system.
`customer_id`	Unique customer ID from your backend system.
`email`	User email address. Importing this value will automatically update `email_addressable`.
`email_addressable`	If the email address is reachable. This field should not usually be imported. It is set automatically when importing a value for `email` based on basic validation of the format of the email address. It will also be set to false by the system if messages sent to the user fail as permanently undeliverable.
`email_subscription`	Status of user's email subscription. `1` = subscribed, `0` = unsubscribed, or leave blank for undefined (not explicitly unsubscribed but not yet gained permission to contact).
`mobile_number`	User mobile number. See the information in Manual entry for the correct E.164 number format.
`sms_addressable`	If the SMS number is reachable. This field should not usually be imported. It is set automatically when importing a value for `mobile_number` based on basic validation of the format of the mobile number. It will also be set to false by the system if messages sent to the user fail as permanently undeliverable.
`sms_subscription`	Status of user's SMS subscription. Use the same format as `email_subscription`.
`whatsapp_number`	Use the same format as `mobile_number`
`whatsapp_addressable`	If the WhatsApp number is reachable. This field should not usually be imported. It is set automatically when importing a value for `mobile_number` based on basic validation of the format of the mobile number. It will also be set to false by the system if messages sent to the user fail as permanently undeliverable.
`whatsapp_subscription`	Status of user's WhatsApp subscription. Use the same format as `email_subscription`.
`language`	Language must be set using a two-letter ISO 639-1 language code. Eg. English should be entered with the code `en`
`timezone`	Timezone must be set using the format from the ICANN tz database. Eg. The timezone for the London has the Format `Europe/London`, New York is `America/New_York` & Lagos is `Africa/Lagos`

Xtremepush User Guide

Attributes & tags

View and edit

Create a new attribute or tag

🚧
Naming

System attributes

Attributes & tags

Suggested Edits are limited on API Reference Pages

View and edit

Create a new attribute or tag

🚧Naming

System attributes

🚧
Naming