In the on-site tab you can design the message that will be sent out to the website users when an event is triggered.
It is possible to use pre-created message templates from the top of the page.
If you prefer, you can create a new message from scratch, selecting one of the two styles available: Alert or popup. Review our content guidelines for best results.
Alerts are simpler messages that appear on the top right corner of the browser, similar in aspect to a web push notification. Alerts include title, body and an optional icon (if you don't set an icon from the campaign, your website icon will be shown by default).
You can select the default action that will happen when the end user clicks on the alert:
- None: selected by default.
- Open URL
- Go to deeplink: take users to a certain part of the app. See our deeplinks guide for more details.
You can add emojis and dynamic content to your alert on-site message.
Click the smile icon to display a list of emojis and click the one you want to add to your message.
Click on the user icon to add data from your user attribute fields. Type the name of the field you want to use, or select it from the presented pick list.
Click on the code icon to add content snippets. Type the name of the field you want to use, or select it from the presented pick list.
Popups are richer messages with more options. You can include the following elements in your popup message: image, title, text, footer and up to two buttons.
Toggle between the content mode (selected by default) and the style mode to customise the aspect of your message.
To use a specific form to capture information choose the type here. Read more about how to set up an email capture form.
Buttons include the following elements:
- Label: include here the text of the button
- Save: set an attribute against this user profile or add it to a user list (both attributes and user lists need to have been created beforehand).
- Trigger: trigger a new real-time event when the user clicks on the button.
The submit action type should only be used when using the Email capture form option.
Configure an image for your on-site message (uploading it directly or including the image URL) or setting different pre-configured icons for different message types: success, error, warning, information, question.
Each of the text elements can be personalised (you can enter raw HTML, change the colour, size and format and include data from your user attributes for personalisation by clicking on the user icon.
Regardless of the chosen style, the right-hand pane will show a preview of your message. If you are using dynamic data, you will need to send a test message to see the data rendered.
After you have finished creating your message, you can manage its trigger event from the Events tab.
To build an email capture form you need to select the Popup message type, and in the form field choose Email capture. Two additional fields will be now displayed:
- Marketing opt-in: choose whether this user will be automatically email subscribed or not on submit. Yes is selected by default.
Include a Submit button
You must include at least one button whose action is Submit to be able to capture the email addresses and pass them on to the platform.
If you wish to launch a multi-language campaign, you can create new titles and messages based on the languages you selected in the Setup tab of the campaign builder.
If you have selected A/B testing from the Setup tab, it is possible to send out different variations of the same message from a single campaign to a portion of the targeted users. You can then compare them and determine which method was most successful. Each variant can be created by clicking on the variant key (A, B, etc).
Updated 2 months ago