Gaming Innovation Group (GiG)

Integrate GiG with Xtremepush

The Gaming Innovation Group enables you to automatically sync user profile data, execute personalised Sports, Betting & iGaming marketing campaigns and analyse them.

This integration is based on Apache Kafka. GiG exposes a stream of profile data that Xtremepush can connect to in order to read the stream and import profile details into the platform.


Can't see this option?

The Gaming Innovation Group integration isn't enabled by default. If you wish you enable it, please contact us.

Connect to GiG

From the Xtremepush platform, Navigate to Integrations > Marketplace > click on the GiG card > Connect.

Basic Settings

Give your connection a Name that helps you easily identify it. Then fill in the Tenant ID section with your unique identifier that represents your business in GiG.

Connection Settings

Username and Password : These are specific credentials to this Xtremepush project that can read your data from Kafka
Host : An address for a Kafka broker

Identifier Mapping

Choose the unique identifier that will be used to map attributes to profiles.


Integration approval

Once you created a new GiG integration, you will need to contact us to get it approved. It will stay in an Awaiting Approval status until it gets approved by us.

Once the integration is approved, it cannot be edited. To make changes to the integration, create a new integration from scratch.

GiG profile attributes

Once the integration gets approved, GiG attributes will be automatically created in Xtremepush and they will show up at Data > Data Manager > Attributes & Tags.

The profile attributes created by the GiG integration will be prefixed by gig so that they can be easily recognised.

Profile subscription status

Once the integration gets approved, GiG subscription attributes will be automatically mapped to Xtremepush channel subscription status'. Whether a user is subscribed to the different communication channels can be found by navigating to Data > User Profiles > Channels.

GiG events

Once the integration gets approved, GiG events will be available to use in campaigns. GiG events will show up at Data > Data Manager > Events after getting triggered for the first time.

The available GiG events are:

Event NameDescription
BonusTriggered when the customer lifetime bonus amount gets updated
Customer BalanceTriggered when the customer balance gets updated
Customer BlocksTriggered when the customer's blocked and self-exclusion statuses are updated
Customer ConsentTriggered when the customer's consent is changed on marketing activities
Customer CreatedTriggered when a new customer is created
Customer FPPTriggered when the customer's FPP gets updated
Customer TagTriggered when the customer tag is changed
Customer VerifiedTriggered when the customer is verified
Game ActivityTriggered when the customer casino lifetime win gets updated
Payment - DepositTriggered when the customer deposit gets updated
Payment - WithdrawalTriggered when the customer withdrawal gets updated
Sport ActivityTriggered when the customer sports lifetime win gets updated


Using events in segmentation

If you would like to use GiG events in segmentation, please contact our support team.