Gaming Innovation Group (GiG)
Integrate GiG with Xtremepush
The Gaming Innovation Group enables you to automatically sync user profile data, execute personalised Sports, Betting & iGaming marketing campaigns and analyse them.
This integration is based on Apache Kafka. GiG exposes a stream of profile data that Xtremepush can connect to in order to read the stream and import profile details into the platform.
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The Gaming Innovation Group integration isn't enabled by default. If you wish you enable it, please contact us.
Connect to GiG
From the Xtremepush platform, Navigate to Integrations > Marketplace > click on the GiG card > Connect.
Basic Settings
Give your connection a Name that helps you easily identify it. Then fill in the Tenant ID section with your unique identifier that represents your business in GiG.
Connection Settings
Username and Password : These are specific credentials to this Xtremepush project that can read your data from Kafka
Host : An address for a Kafka broker
Identifier Mapping
Choose the unique identifier that will be used to map attributes to profiles.
Integration approval
Once you created a new GiG integration, you will need to contact us to get it approved. It will stay in an Awaiting Approval status until it gets approved by us.
Once the integration is approved, it cannot be edited. To make changes to the integration, create a new integration from scratch.
GiG profile attributes
Once the integration gets approved, GiG attributes will be automatically created in Xtremepush and they will show up at Data > Data Manager > Attributes & Tags.
The profile attributes created by the GiG integration will be prefixed by gig so that they can be easily recognised.
Profile subscription status
Once the integration gets approved, GiG subscription attributes will be automatically mapped to Xtremepush channel subscription status'. Whether a user is subscribed to the different communication channels can be found by navigating to Data > User Profiles > Channels.
GiG events
Once the integration gets approved, GiG events will be available to use in campaigns. GiG events will show up at Data > Data Manager > Events after getting triggered for the first time.
The available GiG events are:
| Event Name | Description |
|---|---|
Bonus | Triggered when the customer lifetime bonus amount gets updated |
Customer Balance | Triggered when the customer balance gets updated |
Customer Blocks | Triggered when the customer's blocked and self-exclusion statuses are updated |
Customer Consent | Triggered when the customer's consent is changed on marketing activities |
Customer Created | Triggered when a new customer is created |
Customer FPP | Triggered when the customer's FPP gets updated |
Customer Tag | Triggered when the customer tag is changed |
Customer Verified | Triggered when the customer is verified |
Game Activity | Triggered when the customer casino lifetime win gets updated |
Payment - Deposit | Triggered when the customer deposit gets updated |
Payment - Withdrawal | Triggered when the customer withdrawal gets updated |
Sport Activity | Triggered when the customer sports lifetime win gets updated |
Using events in segmentation
If you would like to use GiG events in segmentation, please contact our support team.
Updated about 1 month ago