Rolling segments

Pre-calculate your audience for faster delivery on breaking news campaigns

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Can't see this option?

This feature is currently in open beta so it might not be enabled on your project. To enable this feature for your project please contact your Account Manager.

When a message is sent from the Xtremepush platform a large percentage of the time it takes to get that campaign out is taken up in the audience calculation.

For breaking news campaigns, where being the first to arrive on the end user's device is of the utmost importance, you can remove this calculation time entirely by calculating the audience in advance. By doing this, at the campaign send time you'll only need to fire it to the device.

Rolling segments can be set up at any time and will be calculated hourly so they are kept as up-to-date as possible and ready to be used in a campaign at a moment's notice.

Create a Rolling Segment

Navigate to Data > Audiences > Rolling Segments > Create Rolling Segment. Create the segment in the same way as you would a regular audience segment.

Once saved, the segment will immediately begin to calculate and the resulting audience will be stored and ready to be used in a campaign.

You can view the list of existing rolling segments from the rolling segments tab (Audience > Rolling Segments). This shows the name of the segments, the refresh interval, and the most recent time the segment was calculated.

Rolling Segments page

Rolling Segments page

It's possible to edit, copy, delete or export users by clicking on the Options menu at the right of each rolling segment.

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Rolling segments per project

While this feature is in beta, there is an initial maximum of 3 Rolling Segments per project. If you would like to discuss increasing this amount please speak to your Account Manager.

Using a Rolling Segment

A Rolling Segment can be used in a campaign in the same way as a regular segment.

Create any type of campaign and from the Segment tab, under Specify Segment select Use Rolling Segment from the list of available options.

It is then possible to select a single Rolling Segment from the list of segments that have been created. It is not possible to select more than a single rolling segment as this would then require the campaign audience to be calculated at the time of send, which would negate the benefits of using Rolling Segments.

At campaign send time, the most recently calculated audience for the selected Rolling Segment is used to send to. The segment is not recalculated but it will check the included profiles and devices against subscription status so as to make sure these are always checked in real-time.

Things to note

If a Rolling Segment is created and then a campaign tries to send to this rolling segment audience before an initial calculation has been completed, it won't be possible to send the campaign until the Rolling Segment has completed at least one calculation.

The audience of a Rolling Segment is only replaced when the next calculation is complete, therefore if a Rolling Segment is still recalculating at campaign send time, the previously calculated Rolling Segment will be used so as not to take time waiting for the next calculation to complete.

If a Rolling Segment takes longer to calculate than the one-hour interval between recalculations (highly unlikely) then that next calculation will be skipped and the original calculation completed. This may result in a Rolling Segment being an absolute maximum of 2 hours old but it is more likely to be a maximum of only 1 hour (and possibly much shorter).