Platform releases 2025

January 2025

🚀Added

• Prevent Multiple Journey Starts for Users
  For recurring or triggered journeys, you can now prevent users from entering the journey if they are already participating or have entered it previously. Configure these settings in the Schedule tab for repeat and API-triggered journeys, and in the Event and Location tabs for other triggered types.
• One-Time Password
  The One-Time Password feature is designed to support secure authentication use cases, enabling seamless generation and verification of one-time passwords. This functionality includes:
  • Dedicated APIs: Easily send OTPs via SMS using the Generate API and validate user inputs with the Verify API.
  • Marketplace Integration: Customise OTP configurations and content directly in the platform.
    Step-by-step instructions and additional details can be found in the Quick Start Guide.
• Link Multi-Stage Campaigns with Consent Preferences
  Multi-stage campaigns now support using Consent Preferences during message sending. The selected consent preference for specific channels will be applied to campaign criteria, ensuring messages are sent only to recipients who meet the consent conditions.
• Additional Export Options for Consent Preferences
  You can now include Consent Preferences in manual, automated, and profile exports. This allows you to extract user consent data for deeper analysis and compliance reporting. Preferences are now available in: Segments and Profile Downloads.
• Traditional Chinese as a New Language
  Traditional Chinese is now available as a language option for multi-language single-stage campaigns.
• Goal Conversion Data for Variant Testing
  Goal conversion metrics are now calculated for variant testing options and the control group. View these metrics in Campaign Analytics > Engagement > Variant Testing.

☀️ Improved

• Support Nested Properties in Event Segmentation
  You can now create segments based on specific user interactions recorded in nested structures, such as $event.details.product.category.
• User ID as a New Column in Journey Actions Export
  The user_id column has been added to the Journey Actions export.

✅ Fixed

• The issue causing duplication of events in Data Manager has been resolved.
• An issue where users could save a campaign with a blank CSV for include/exclude segmentation has been resolved. A file must now be selected before saving.
• An issue preventing the display of goal conversion metrics on the campaign comparison chart has been resolved.