Platform releases 2021

December 6, 2021

Salesforce Marketing Cloud integration
New marketplace integration that allows users to create campaigns in the Xtremepush platform that will then be available to trigger from the Salesforce Marketing Cloud Journey Builder. Read more about Salesforce Marketing Cloud integration.
TG Lab bonus integration
Select and assign a cash bonus from your TG Lab backend and return confirmation for all customers who were sent the promotion. Read more about TG Lab integration.

Select and move multiple workflow actions
Users can choose multiple actions and move, delete or copy them in bulk.
Static date criteria in journey decisions
'Current date' has been added as a new options for decision actions in multi-stage journeys. This option allows you to set an outcome based on the current date.
Add SMS unsubscribes stats in analytics

Custom fonts for premium email builder
Users can configure their web fonts in the new ‘Web fonts’ page and use those custom fonts on their email campaigns. Read more about web fonts

Evaluate shared segments
Export the users of the shared segment and list export activities under the evaluation details. Read more about shared segments
Set image by URL in Journey Builder messages
Give clients option to upload their picture on push messages in workflows by including the URL of the image

Project Admin role is unable to view ‘Individual Messages’ part of the Notifications Log
Campaign event property filter adds blank fields on save
Project Admin & Company Admin roles are unable to edit subscription preferences
Error while downloading Timeline analytics for Today
Target Applications section with multiple selections not UI friendly

Lithium bonus integration
Select and assign cash bonus from your Lithium backend and return confirmation for all customers who were sent the promotion. Lithium

Campaign management section
Reorganised section to find live, past and draft campaigns more easily. Added a new, dedicated section to find campaigns scheduled to run in the future. Existing Campaigns
Use events in the journey builder
Make decisions, set delays and include content in messages in the journey builder based on custom properties passed in with your events. Personalisation and dynamic programmable content
SMS opt out via message
Give clients the option to update their subscription status by directly replying to the campaign via their mobile device. Read more on SMS opt-out
Remove unused saved rows from the premium email builder
Clean up your working area by renaming or removing previously created saved rows in the email builder.
Increased journey builder canvas size
Giving you room to create those more complex workflow campaigns.
Add email address to shared segments matching rules
Allowing for matching users across devices.

Split test action in journey builder
Set up split tests and more using the new split action within the journey builder. Read more about Split actions
Shared Segments
Setup cross project audiences allowing creating of campaigns which can make sure of information about whether users are part of a segment in a different project to the current one.
Read more about Shared segments
Allowed Resume Windows
Set resume windows on delay action in a journey. Can be used for a number of things but most commonly to prevent users receiving their next comms at unsociable hours.
Read more about Resume Windows

Copy Segments
It is now possible to use an existing segment as the basis for a new one, saving time in setup.
Prevent duplicate company names within a single provider
Info for provider level users: duplicate company names are now blocked
Use event properties in feed url
Reference event properties in the campaign feed url, allowing this to be passed to 3rd party applications where it can be used to pull a dynamic feed.
Xtremepush SMS opt out link added to journey builder
Inbuilt XP SMS opt out link can now be added directly to individual SMS message within a journey

Import mapping UI incorrectly requires user_id for projects where email address can be used as unique identifier
Email unsubscribe style settings - highlight colour not applied on public page correctly
Webhook handler update for more efficient connection with Shopify

v.2021.03.24

Shopify integration
Sync Shopify data, execute personalised e-commerce marketing campaigns and analyse them. See dedicated Shopify integration guide.
Customer ID
New customer_id identifier attribute which can be used in the same was as user_id to provide another option for identifying and matching your profiles if taking IDs from different platforms.
Campaign and Data Manager role
New role with combined permissions of Campaign admin and Project Viewer. Set up users who can both create and send campaigns while also being able to access profile data.

Optional automatic opt-out links for all SMS sends
Brings the opt out process within the Xtremepush platform allowing complete control for marketers to make sure their users always have the right subscription preferences. Learn more about customising the SMS unsubscribe page here.
Restart stopped campaigns
Update to past campaigns so end date can be updated allowing campaigns can be restarted.

v.2020.01.19

Data automations
Adding to the automated exports already available, it is now possible to run a regularly scheduled import of User Profile data from an SFTP site. Read more about automated imports and automated exports.
View stats by platform
Users can individually choose to hide channel stats shown in the dashboard and campaign analytics pages. Stats can also be viewed by platform where available (e.g. iOS vs. Android push).

Auto stop empty workflows
Closed Workflows will now automatically move to the Past Campaigns section once the last user has reached the final end action.
Show Apple certificate expiry date
Displayed directly in the Channel settings section allowing admin to keep track of any potentially expiring certificates.
Workflow analytics
Showing more detail in the Campaign Analytics section, platform users can drill down into single and split test workflow campaigns.
Google Analytics tracking parameters
Moved to a single page in Channel settings to avoid confusion in setup.
Export delivery failures
Added to campaign analytics page to allow download of individual user level data.
Improved data mapping for importing user profiles
If the headers of CSV files uploaded for importing user profiles don't exactly match, users will be able to manually do the mapping. Read more...