Platform releases 2021

December 6, 2021

:rocket: Added

  • Salesforce Marketing Cloud integration
    New marketplace integration that allows users to create campaigns in the Xtremepush platform that will then be available to trigger from the Salesforce Marketing Cloud Journey Builder. Read more about Salesforce Marketing Cloud integration.
  • TG Lab bonus integration
    Select and assign a cash bonus from your TG Lab backend and return confirmation for all customers who were sent the promotion. Read more about TG Lab integration.

:high-brightness: Improved

  • Select and move multiple workflow actions
    Users can choose multiple actions and move, delete or copy them in bulk.
  • Static date criteria in journey decisions
    'Current date' has been added as a new options for decision actions in multi-stage journeys. This option allows you to set an outcome based on the current date.
  • Add SMS unsubscribes stats in analytics

:white-check-mark: Fixed

  • Total user count not being updated by retention operation
  • User export from a segment not updated for criteria changes
  • Not possible to use the same user list more than once in a segment
  • Unable to delete draft campaigns
  • Error when searching for an item in a suppression list

October 4, 2021

:rocket: Added

  • Custom fonts for premium email builder
    Users can configure their web fonts in the new ‘Web fonts’ page and use those custom fonts on their email campaigns. Read more about web fonts

:high-brightness: Improved

  • Evaluate shared segments
    Export the users of the shared segment and list export activities under the evaluation details. Read more about shared segments
  • Set image by URL in Journey Builder messages
    Give clients option to upload their picture on push messages in workflows by including the URL of the image

:white-check-mark: Fixed

  • Project Admin role is unable to view ‘Individual Messages’ part of the Notifications Log
  • Campaign event property filter adds blank fields on save
  • Project Admin & Company Admin roles are unable to edit subscription preferences
  • Error while downloading Timeline analytics for Today
  • Target Applications section with multiple selections not UI friendly

July 28, 2021

:rocket: Added

  • Lithium bonus integration
    Select and assign cash bonus from your Lithium backend and return confirmation for all customers who were sent the promotion. Lithium

:high-brightness: Improved

  • Campaign management section
    Reorganised section to find live, past and draft campaigns more easily. Added a new, dedicated section to find campaigns scheduled to run in the future. Existing Campaigns
  • Use events in the journey builder
    Make decisions, set delays and include content in messages in the journey builder based on custom properties passed in with your events. Personalisation and dynamic programmable content
  • SMS opt out via message
    Give clients the option to update their subscription status by directly replying to the campaign via their mobile device. Read more on SMS opt-out
  • Remove unused saved rows from the premium email builder
    Clean up your working area by renaming or removing previously created saved rows in the email builder.
  • Increased journey builder canvas size
    Giving you room to create those more complex workflow campaigns.
  • Add email address to shared segments matching rules
    Allowing for matching users across devices.

:white-check-mark: Fixed

  • Shared segments not working for Company Admins.
  • Campaign & Data Manager role unable to edit workflow journey campaigns.
  • Campaign Data Manager role segment exports errors.
  • User_id attribute is able to be mapped to multiple attributes simultaneously.
  • Encrypted push in journey builder sometimes fails to send.

June 3, 2021

:rocket: Added

  • Split test action in journey builder
    Set up split tests and more using the new split action within the journey builder. Read more about Split actions
  • Shared Segments
    Setup cross project audiences allowing creating of campaigns which can make sure of information about whether users are part of a segment in a different project to the current one.
    Read more about Shared segments
  • Allowed Resume Windows
    Set resume windows on delay action in a journey. Can be used for a number of things but most commonly to prevent users receiving their next comms at unsociable hours.
    Read more about Resume Windows

:high-brightness: Improved

  • Copy Segments
    It is now possible to use an existing segment as the basis for a new one, saving time in setup.
  • Prevent duplicate company names within a single provider
    Info for provider level users: duplicate company names are now blocked
  • Use event properties in feed url
    Reference event properties in the campaign feed url, allowing this to be passed to 3rd party applications where it can be used to pull a dynamic feed.
  • Xtremepush SMS opt out link added to journey builder
    Inbuilt XP SMS opt out link can now be added directly to individual SMS message within a journey

:white-check-mark: Fixed

  • Import mapping UI incorrectly requires user_id for projects where email address can be used as unique identifier
  • Email unsubscribe style settings - highlight colour not applied on public page correctly
  • Webhook handler update for more efficient connection with Shopify

April 8, 2021

v.2021.03.24

:rocket: Added

  • Shopify integration
    Sync Shopify data, execute personalised e-commerce marketing campaigns and analyse them. See dedicated Shopify integration guide.
  • Customer ID
    New customer_id identifier attribute which can be used in the same was as user_id to provide another option for identifying and matching your profiles if taking IDs from different platforms.
  • Campaign and Data Manager role
    New role with combined permissions of Campaign admin and Project Viewer. Set up users who can both create and send campaigns while also being able to access profile data.

:high-brightness: Improved

  • Optional automatic opt-out links for all SMS sends
    Brings the opt out process within the Xtremepush platform allowing complete control for marketers to make sure their users always have the right subscription preferences. Learn more about customising the SMS unsubscribe page here.
  • Restart stopped campaigns
    Update to past campaigns so end date can be updated allowing campaigns can be restarted.

:white-check-mark: Fixed

  • Tweaked the new analytics filtering for better UX in dashboards
  • Resolved SMS gateway issues rendering emojis
  • UTM tracking parameters now always applied correctly to email links

February 2, 2021

v.2020.01.19

:rocket: Added

  • Data automations
    Adding to the automated exports already available, it is now possible to run a regularly scheduled import of User Profile data from an SFTP site. Read more about automated imports and automated exports.
  • View stats by platform
    Users can individually choose to hide channel stats shown in the dashboard and campaign analytics pages. Stats can also be viewed by platform where available (e.g. iOS vs. Android push).

:high-brightness: Improved

  • Auto stop empty workflows
    Closed Workflows will now automatically move to the Past Campaigns section once the last user has reached the final end action.
  • Show Apple certificate expiry date
    Displayed directly in the Channel settings section allowing admin to keep track of any potentially expiring certificates.
  • Workflow analytics
    Showing more detail in the Campaign Analytics section, platform users can drill down into single and split test workflow campaigns.
  • Google Analytics tracking parameters
    Moved to a single page in Channel settings to avoid confusion in setup.
  • Export delivery failures
    Added to campaign analytics page to allow download of individual user level data.
  • Improved data mapping for importing user profiles
    If the headers of CSV files uploaded for importing user profiles don't exactly match, users will be able to manually do the mapping. Read more...

:white-check-mark: Fixed

  • Approver Role not able to view content in some cases.
  • Segmentation engine allows number calculation on strings.
  • Onsite campaigns not showing second button in some situations.
  • Workflow stats failing to load (no loss of data).
  • Emoji support for SMS gateway.
  • Export table button not returning data on comparison page.


Did this page help you?