Segmentation: Location

To create segments based on specific location information, select Location from the data categories drop list. Once you have added the relevant criteria outlined below, click Save. The data available is:

Country

A drop list is presented with a selected operator, (options available are Equals or Not equals), and another of available country choices for your condition.

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The example above shows a condition that applies to users who have devices that have 'country' information as 'Ireland'.

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Segment by country

Data about the user's country is only collected on the mobile SDKs.

Location

A number on input fields and drop lists are presented.

In the first input field start typing the location name you wish to use, the name will be completed for you or a pick list of matching names is provided, select the one required. Select the action you want to test against this location from the first drop list, select the time comparison from the next then enter a corresponding time value in the next input field and finally a qualifying time reference from the last drop list.

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The example above shows a condition that applies to users who have been at least once in St. Annes Park in the last 15 days.

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Segment by location

This information is only available if you have integrated location services, whenever your users enter geofences or iBeacon-fenced regions.

Last known location

A number on input fields and drop lists are presented.

Select the comparison you want to make against the last known location, either inside or outside, from the first drop list then click the region choice field and select a location from the map you wish to use. Enter a corresponding time value in the following input field and finally a qualifying time reference from the last drop list.

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The example above shows a condition that applies to users whose known location were inside of the chosen map coordinates in the 365 days.

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Segment by last known location

Data about the user's last known location is only collected on the mobile SDKs, provided that location services have been integrated.


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