SMS tab

Use SMS messaging alone or balanced with push messages

SMS is a strong, immediate message type, but can be costly. The configuration of a campaign using SMS can be made to work with push messages, reducing the number of SMS sent.

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Setting up SMS for the first time?

Contact our support team before setting up SMS for a new project. We will ensure all necessary provider configurations are in place and help you test the integration end-to-end.

Choose SMS target group

Targeting your SMS here is in addition to using segmentation to form the campaign target group. These options allow you to send SMS as a backup to push messages where a target user is not opted in to push messaging.

  • All available users: Your SMS message will be sent to everyone in the campaign target segment.
  • Push subscribed users: Your SMS message will be sent to all users in the campaign target segment that are push subscribed.
  • Push not-subscribed users: Your SMS message will be sent to all users in the campaign target segment that are not push subscribed.

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Push not-subscribed users

This option allows the use of SMS where you have an audience that is only part subscribed to push messages, so you can still send this campaign to more of that audience. Of course, the user must be subscribed to SMS!

Build your SMS

If you want to use a pre-built SMS template, start typing the name into the Search for templates input field. The template name will be completed for you, or a list of available templates will be displayed for you to choose from. The message creative is filled with the selected template content.

Click on From names to select your desired from name from the list of available ones. This would be your brand name, which will be displayed in the recipient's inbox). From names are preconfigured from SMS settings). Finally enter the main message text in the Text input field.

Using content elements

You can add emojis and dynamic content to your SMS messages.

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SMS messages length

The current length of your message is displayed at the top of the Text field, including how many standard SMS message parts it constitutes. For every part you are charged an SMS credit. A regular message is calculated as 160 characters per SMS part. Adding emoji characters to your message or non GSM-7 characters, such as accents or characters not based on the latin alphabet such as 中文, عَرَبِيّ‎ or 한국어, will reduce the standard 160 character limit to only 70 per SMS part.

The current length will include the length of the unsubscribe link if you have chosen to include that as part of the set up.

When you are using dynamic content, be aware that the the attribute data or content snippet you include will likely increase the size of the message beyond the length displayed.

Click the smile icon to display a list of emojis and click the one you want to add to your message.

Click on the user icon to add data from your user attribute fields. Type the name of the field you want to use, or select it from the presented pick list.

Click on the code icon to add content snippets. Type the name of the field you want to use, or select it from the presented pick list.

Include an unsubscribe link

If not using a separate unsubscribe process and if you select the opt-out link solution as the opt-out solution from the SMS Settings page, then it is possible to automatically include an unsubscribe link at the very end of the message by selecting the text field from the drop down below. The link will use a short URL to keep the number of characters to a minimum, but will not describe what it is for. It is the responsibility of the campaign creator to finish the text field with some indication that if the recipient wished to opt out they can do so by clicking the link below.

Clicking the link will take the recipient to an unsubscribe page where they will be able to opt-out from SMS marketing. This page can be customised from the SMS settings page.

Include reply to opt-out message

If not using a separate unsubscribe process and if the reply to opt-out is chosen as opt-out solution from the SMS Settings page, then it is possible to automatically include an opt-out message at the very end of the message by selecting the text field from the drop down below. If you decide not to enable multi-language in your campaign, select one of the languages with a pre-defined opt-out message that you have pre-configured from the SMS settings page.

If you decide to use multi language in your campaign, opt-out messages will be shown in their corresponding languages.

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Best practices

It is recommended that an unsubscribe link is included for any message other than transactional or service type messages.

Preview the message

The right-hand pane will show a preview of what your message will look like on the home screen of the device. If you are using dynamic data, you will need to send a test message to see the data included.


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