Segment tab

Segment and target the audience for your campaign

The Segment tab is where you control which of your users you would like the campaign to apply to.

Target application

By default, your campaign will be sent through all the available apps (website and mobile apps) that you have integrated in your project. If you would like to only target some of your applications you can use Target application. A dropdown menu with your existing applications will be displayed. Select those you want to target.

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Can't see target application as an option?

This option needs to be enabled from Settings > Channels > Engagement Rules & Categories beforehand.

Specify segment

You have the ability to target every addressable user for the selected channel or channels for this campaign or apply some criteria to segment the audience for your campaign with our segmentation engine. Review how it works in this dedicated guide.

Recipient count

At the bottom of the Segment tab (and all tabs in the campaign builder) it is possible to see a calculation of how many users are eligible for the send on each of the selected channels.

Example of a recipient count for a campaign done through several channels (web push, email message and SMS).Example of a recipient count for a campaign done through several channels (web push, email message and SMS).

Example of a recipient count for a campaign done through several channels (web push, email message and SMS).

Regardless of whether you are targeting all users / all applications or not, the system will always take into consideration addressability and subscription status for the selected channel and (if these are set in the project):

Clicking Calculate will run the set segment against all available users for the selected channels and return totals for each. Clicking View recipients will do the same calculation and additionally will open up a dialogue to show potential recipients and their associated records. This will include details such as user ID as well as contact information. You can also view linked profile attribute info by clicking on the cog and selecting the attributes to view.

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Count recipients before launching the campaign

Whenever launching a campaign it is a best practice to use the Calculate feature to count recipients and make sure that your targeted audience for this campaign is what you are expecting.

Updated 14 days ago


Segment tab


Segment and target the audience for your campaign

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