Mobile push notifications creative guidelines

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Maximum file size

All files uploaded to the platform must be smaller than 2MB.

Default icon

This is uploaded as the project icon in Settings > General and used by default for all push notifications.

• Suggested dimensions: 256x256 px (must be squared)
• Valid image formats: PNG, JPG, GIF, ICO

Picture

The main picture image for a push notification follows the same format for both Android and iOS, although the respective devices display them differently. The device specific example shown when you create a push campaign demonstrates this difference.

• Suggested dimensions: 800x450 px. Keep a ratio close to 16:9, taller images will be cropped by the system
• Valid image formats: PNG, JPG (JPEG)

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Images in iOS

iOS supports JPG, GIF and PNG formats up to 2 MB in size. Follow our iOS rich media notifications to see how to enable images in iOS.