Ad Retargeting

Ad retargeting channels can be used to keep external audiences in sync with your Xtremepush segments. With ad retargeting you can target users on platforms such as Facebook, Instagram, and Google ads.

Update custom audiences and use them to find lookalike users who may be interested in your products. Use real-time sync to target users where they may not have yet interacted with other communications, or even just use this feature to maintain a good client experience by removing customers from ad retargeting audiences where their engagement is good in other channels through Xtremepush.

Connect accounts

To benefit from this feature you need to enable it from the Integrations Marketplate. Navigate to Settings > Integrations > Marketplace and select the Meta and/or Googe ads card.

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Can't find this option in the Integrations Marketplace?

Ad retargeting is an optional feature, not enabled by default. If you wish to use this feature please contact us.

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Setting up your Meta and Google customer lists

Multiple accounts can be connected to your Xtremepush project and all suitable audiences from all connected accounts will be shown when selecting which users to target in the various places where this feature is available in the Xtremepush platform.

When setting up lists in either Meta Ads or Google Ads, they should be configured as customer lists:

Meta Platform

• Navigate to Audiences
• Click on Create audience > Custom audience
• Select Customer list
• You will need to provide an initial list to populate the list in here, this can be done either by uploading a list which matches the same format as you expect to send it from XP (you can do a manual download of the list from XP for this) or simply paste in the comma-separated values. Either way, once an initial list exists you will then be able to send to it from the XP platform.

Google Ads Platform

• Navigate to Tools > Shared library > Audience manager > Your data segments
• Press the + button
• Create a Customer list

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Syncing

Audiences are synced every hour. It's possible also to manually sync audiences from Settings > Marketplace > Configured integrations > select the integration > Actions > Sync audiences. It's recommended to do a manual sync when you create a new audience from Google Ads or Meta Ads.

Using the lists

Once the integration has been enabled, there are two areas where you can use the connected audiences. The first is via the Automated Export.

Regular automation export

To send a segment of your users to a Facebook / Google audience on a regular schedule head to Automations > Export and follow the steps below. This method should be used if you want to completely overwrite the audience on your ad platforms each day/week/month.

1. Basic Settings.

Name the export for reporting and select the audience segment to send.

2. Target.

Select where you want the export to go (Facebook Ads or Google Ads).

3. Data Structure.

Choose the identities you want to send.

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It is not possible to export devices for Facebook/Google at this time, so this option will be disabled if you have selected either of those options in step 2.

In this step you can also set the mapping of Facebook/Google fields to Xtremepush attributes. In future platform releases, you will be able to set a default mapping from the Marketplace config page but for now it will need to be set individually for each export.

4. Schedule.

Set the day/time the export should run.

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The audience will be overwritten each time in full so that the audience on those platforms matches the segment in your Xtremepush project.

Real-time audience sync via Journey Builder actions

The second option once the ad retargeting platforms are connected is to add and remove users in response to them arriving at a specific action in a multi-stage journey. You can read more about this in the multi-stage journey user action dedicated guide.

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Google Ads requires consent from users

Google requires the receipt of consent fields from APIs. If a user has at least one marketing subscription, the platform will label this user as 'GRANTED' for Ads consent. Users who unsubscribe from all marketing subscriptions or for whom subscription data is not provided will be automatically removed from the audience lists, and the Google Ads audience sync status will display the relevant error.