URL tracking

Automatically add analytics tracking variables to links in your campaigns

If you are tracking click-through behaviour in a third-party tool such as Google Analytics, you need to add various tracking parameters to your URLs to be able to identify the source in your analytics tool.

Rather than add these parameters manually every time, you can set them to be automatically added in Settings > Channels > URL Tracking.

Enable URL tracking per channel

Select which channels you wish to apply the URL parameters. Every time an end-user receives a message over the channels you have selected, the URL parameters will be automatically added to the destination URL.

Click Save to confirm.

URL parameters

Standard UTM parameters

Toggle the slider to enable the standard UTM parameters to be added to all campaigns.

Tag nameValueDescription
utm_medium{{ message.channel }}The channel used to send the message, for example ios_push, onsite, email
utm_campaign{{ campaign.name }} (xtremepush #{{ campaign.id }})The campaign name and ID
utm_termnotification #{{ trigger.id }}_{{ device.id }}Xtremepush's unique ID for the message trigger and the ID of the recipient's device
utm_content{{ message.variant }}Variant key when sending an A/B testing campaign, for example A


Update February 2022

The behaviour of utm_medium in Standard UTM Parameters changed to be consistent with the {{ message.channel }}system token.

Previous values: push, webpush, inbox-message, inapp-message, onsite-message.

New values: android_push, ios_push, web_push, inbox, inapp, onsite, email, sms, webhook

Custom tracking

You can also define custom tracking parameters by toggling the Custom tracking slider. Click Add parameter and fill in the tag name and value.

You can add plain text as the values, or use one of our dynamic content fields:

Dynamic token

For example, you can enable custom tracking to track the campaign name. Add a custom tag name in the first field and the dynamic token{{ campaign.name }}in the second field.

A custom URL param that tracks the campaign name

In this example, a single UTM parameter has been configured to return the campaign name.