If you are tracking click-through behaviour in a third-party tool such as Google Analytics, you need to add various tracking parameters to your URLs to be able to identify the source in your analytics tool.
Rather than add these parameters manually every time, you can set them to be automatically added in Settings > Channels > URL Tracking.
Select which channels you wish to apply the URL parameters. Every time an end-user receives a message over the channels you have selected, the URL parameters will be automatically added to the destination URL.
Click Save to confirm.
Toggle the slider to enable the standard UTM parameters to be added to all campaigns.
Dynamic content that generates the channel the message was sent over
Dynamic content that generates the campaign name, and the campaign ID
Dynamic content that generates the trigger ID and the device ID of the recipient
Dynamic content that generates the A/B version of the campaign that the recipient received
You can also define custom tracking parameters by toggling the Custom tracking slider. Click Add parameter and fill in the tag name and value.
You can add plain text as the values, or use one of our dynamic content fields:
Updated 5 months ago