Optimove

Use Xtremepush communication channels to target audiences using Optimove segments

By enabling the Optimove integration you can use Xtremepush as a channel provider and schedule campaigns from the Optimove dashboard. You will be able to create campaign templates on the Xtremepush platform that will then be available to target from Optimove.

The segments are calculated by Optimove, but additional segmentation of the target audience can be added to the Xtremepush campaign. Attributes stored in Optimove can be made available to use in Xtremepush templates for personalisation.

Create a connection to Optimove

Select the Optimove card in the Integrations Marketplace tab and click Connect.

Basic settings

Give your connection a Name that helps you easily identify it.

Connection settings

Contact your Optimove account manager to retrieve the connection details needed. You will need the Username, Password, Endpoint, and Channel.

Matching settings

When an Xtremepush campaign is triggered from Optimove, a list of Optimove Customer IDs are sent to Xtremepush to trigger the campaign. By default, the Optimove Customer ID is mapped to the Xtremepush User ID.

It is possible to change the Optimove attribute used for mapping against the Xtremepush User ID. Contact your Optimove account manager to enable a different attribute to be used, then fill in the attribute name in the User ID attribute.

You can also choose to include mobile phone numbers from Optimove for sending SMS campaigns. Contact your Optimove account manager to enable this feature, then fill in the attribute name in the Mobile number attribute field.

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Mobile number format

If mobile numbers are sent from Optimove they must follow the correct format. Use the country code for every number, but without 00 or + at the start.
Examples:
44123456789
35312345678

Click Connect.

If you need to create an additional Optimove connection, you can select the Optimove card in the Integrations Marketplace tab again, and click Connect New to repeat the integration steps above.

The connection can be updated or deleted in Settings > Integrations > Marketplace > Configured Integrations.

Set User ID

Ensure that you are setting the User ID for all of your users. This is normally done when a user logs in. The User ID should be the same you use to identify users in Optimove using Customer ID.

Create a campaign to use in Optimove

You can create a campaign in Xtremepush which can be selected as a template to schedule in the Optimove dashboard.

Navigate to Campaigns > Create Campaign and choose Optimove Campaign or On-Site Message as appropriate and follow the usual campaign setup steps.

On the final Schedule tab you may be able to choose the Optimove channel against which the campaign will be available in Optimove, if more than one is enabled for your integration.

Updated 3 months ago


Optimove


Use Xtremepush communication channels to target audiences using Optimove segments

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