In-app full-screen campaign

Create full-screen messages within your mobile app

This type of In-app campaign can be created by selecting the Full-screen option from the In-app section within the Content campaign tab.

Full-screen campaigns take up the full size of the screen and allow marketers to engage users with rich content. You can enhance the message by uploading images for your creative. Review our in-app creative guidelines for guidance on recommendations on sizing and to obtain the best results.

Additional options to define the orientation of the message are presented: Portrait only, Landscape only and Portrait & landscape (the message will be responsive to changes in orientation).


In-app Full screen style orientation options.

Design your campaign

Drag and drop or upload a background image and buttons and assign actions to them. The following actions can be assigned to both background and buttons:

  • None: no action assigned.
  • Open URL: redirect to a URL.
  • Go to deeplink: redirect to a page inside the app. See our deeplinks guide for more details.
  • Dismiss: close the message.

A save action can be linked to the background and buttons so that users who click on them will be added to a list, get subscribed or have an attribute set against their profile. Finally, an event trigger can be also associated with any element, which in turn can be used to trigger a campaign.


Creating a responsive full-screen in-app campaign

If you have selected the Portrait & landscape mode you need to configure, assign actions and upload your images twice, once for each orientation. Select the Portrait and Landscape tabs respectively to add content to each of them.

Multi-language and variants

It is possible to create a multi-language campaign with different creatives based on the languages selected at the campaign level. It is also possible to do a split test to see which variant has a better engagement. Both options are enabled and configured from the Setup tab.

The languages you have selected, together with the variants selected are shown on the left side of the campaign. To be able to identify with which variant and language you are working, this information is shown on the top of the screen.


This example shows a multi-language campaign for English and Hindi combined with split testing. Currently the content shown is for the English version of variant A.

Preview your message

The preview area displays the current message view, updated as components change. You can select different sizes for phones and tablets, to show the preview of your In-app message in different screen sizes. Click Custom if you want to preview the message on a different model than the ones available. Enter the desired amount of pixels (width and length).


The Actions button allows you to Apply a template that has been previously created from Content > Templates to a campaign and to copy the content from a specific language & variant. To copy the content, click on Copy From when you are on the variant and language where you want to apply the content. The system will show the available options to copy from.