Link Preferences to Campaigns

Linking consent preferences to campaigns is essential for ensuring regulatory compliance and improving the relevance of your communications. This feature allows marketers to align campaigns with user-provided consent preferences, ensuring messages are only sent to users who have opted in for specific channels (e.g., Email, SMS, Push).

Single-Stage Campaigns

When creating a new campaign on the Setup step, you will have the option to toggle on the Preference Consent feature, as demonstrated below. Once the feature is toggled on, you can select an existing preference from the Preferences Dropdown or choose to Ignore Subscription.

Multi-Stage Campaigns

For each message in the campaign journey, you must select the subscription preferences independently. This ensures that each stage aligns with the correct preference.

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Additional Information

• Consent preferences cannot be edited after the campaign has been launched.
• Each campaign is linked to one consent preference to ensure clarity and compliance, you cannot add multiple preferences in one single-stage campaign.
• If users unsubscribe during an active campaign, the audience is dynamically updated to exclude unsubscribed users during the campaign lifecycle.
• If the recipient clicks through to the preference centre and clicks opt out from all then they will be opted out/unsubscribed from all preference and the Global subscription.
• If the user is opted out from all preferences and unsubscribed from the Global subscription but they then use the preference centre to opt back in to any preference they will also be resubscribed to the Global subscription.

Validation when Consent Preference is enabled

The platform automatically validates consent preferences at the point of send:

• Consent preference enabled: then the specific preference selected will be used to determine whether the User should be sent the campaign and for the relevant channel. Users without explicit consent for the selected preference and channel will be excluded from the campaign. Global subscription is ignored.
• Consent preference disabled: then the User's Global channel preference will be checked.
  Be aware that after May 1st 2025 for sports betting and igaming clients operating out of the UK this may not be a sufficient enough check to stay within the UKCG guidelines. You should check the details to make sure you are remaining compliant. The responsibility to do this is on you, not the Xtremepush platform.
• For ignore subscriptions, the message will be sent to all users.