Analytics terminology

The Analytics section of the platform allows users to get an overview of their project, where their customers are, what they are doing, and how they are engaging with their campaigns.


It is important to understand the terminology used and how this relates to end users and their data. Below is an explanation of some of the terms found in the Analytics sections.



The message has been created and sent out to the intended User or Device by the platform based on the segmentation applied in the campaign at the time of send.


The message has arrived at the intended destination.


The user has performed the action required for them to see the message.


The user has interacted with the message in some way.


The message failed to arrive at its intended destination. More details for this can be found on the Campaign Analytics pages when drilling down into channel specifics.

Updated 6 months ago

Analytics terminology

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